OOH Campaign For Wellness Channel

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OOH Campaign For Wellness Channel
Mumbai Wellness TV Channel is all about
holistic wellness wherein everybody can relate
with content on the shows of staying Healthy
from a bodybuilder to a person suffering from
diabetes or food issues or is overweight. Its a
well-rounded wellness channel for everybody. To
create awareness about the channel, the
broadcaster has rolled out an outdoor campaign
with OOH agency-Global Advertisers. The agency
has engaged its premium hoardings for this
campaign in Mumbai. The creative shows that the
channel will be available on Tata Sky DTH on
channel number 771. Commenting on the success of
the campaign, Sanjeev Gupta, MD, Global
Advertisers said, As per the client brief and
our understanding of their target audience, our
team at Global spotted areas and effective media
tools for the promotion. The team provided
hoardings at a premium location of
Mumbai." Wellness TV has more than 100 top
fitness gurus in India in the shows, including
Bollywood celeb trainers. It has signed up with
one of the biggest networks in the country and
the channel will be available on TV, Internet and
Mobile at a nominal charges.
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