Title: CGD 318 MART Making Decisions/cgd318mart.com
1CGD 318 MART Making Decisions/cgd318mart.com
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2CGD 318 Entire Course FOR MORE CLASSES
VISIT www.cgd318mart.com CGD 318 Week 1 DQ 1
What is Public Relations CGD 318 Week 1 DQ 2
Public Relations and Crisis Management CGD 318
Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations
Research
3CGD 318 Week 1 DQ 1 What is Public
Relations FOR MORE CLASSES VISIT www.cgd318mart.
com What is Public Relations? Assess a minimum
of two definitions of public relations from the
course materials and your own research. Compare
and contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course
4CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management FOR MORE CLASSES VISIT www.cgd318mart
.com Public Relations and Crisis
Management. Review the video, Jack Welch on
Toyota's PR Disaster. How does Dr. Welch assess
Toyotas performance? Based on the course
materials and the video and other
5CGD 318 Week 1 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1. When
steps are taken to repair damage from the crisis
and to prevent it from happening again, it is
what type of strategy? 2. According to
the text, clients often criticize public
relations firms for all of the following EXCEPT
6CGD 318 Week 2 Assignment To Accept or Reject a
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To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case.
7CGD 318 Week 2 DQ 1 Public Relations Research
FOR MORE CLASSES VISIT www.cgd318mart.com Publi
c Relations Research. Identify a minimum of five
ways research is used in public relations.
Discuss the role of public relations research in
setting organizational short-term and long-term
goals within an organization.
8CGD 318 Week 2 DQ 2 Publics Public Opinion
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cs Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
9CGD 318 Week 2 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1. Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known
as 2. Motivational objectives are more
difficult to accomplish because 3. What
persuasive tactic is being used when a political
candidate begins to use the issue of employment
if the poll indicates that unemployment is a key
issue?
10CGD 318 Week 3 Assignment News Release FOR MORE
CLASSES VISIT www.cgd318mart.com News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format.
11CGD 318 Week 3 DQ 1 The Audience FOR MORE
CLASSES VISIT www.cgd318mart.com The
Audience. Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings. a. Assess
the public relations implications of the senior
market in the United States. Identify a specific
senior
12 CGD 318 Week 3 DQ 2 Public Relations Tactics
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c Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as
news releases, brochures, and broadcast media.
Select an organization, and compare and contrast
the strengths and limitations of two instruments
used by the organization
13CGD 318 Week 3 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1. This
form of news delivery to television stations must
be carefully considered because of the
cost. 2. The most widely used document
issued by practitioners to news media is
the 3. Which is a good public relations
tech tool of internal communication with
employees? 4. What is the principal media
impact and attraction of American Idol?
14 CGD 318 Week 4 DQ 1 Global Impact of Public
Relations FOR MORE CLASSES VISIT www.cgd318mart.
com Global Impact of Public Relations. Select
an organization from the United States that
conducts business in countries other than the U.
S., and assess the impact of global public
relations on buyer behavior (hint Coca-Cola,
Disney, McDonalds, etc.). Respond substantively
to at least two of your classmates postings.
15CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment FOR MORE CLASSES
VISIT www.cgd318mart.com Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
16CGD 318 Week 4 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com 1. Which is
NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2. The
pinnacle of corporate sponsorships is 3.
The refusal to buy the products or services of a
company is called 4. News releases in
Malaysia should be distributed to avoid confusion
and enhance understanding is 5. About
one-third of U.S. corporate profits are generated
through
17CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations FOR MORE CLASSES
VISIT www.cgd318mart.com Public Relations
Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army,
etc.) and assess the role of public relations in
that non-profit organization. Compare and
contrast at least two characteristics between a
for-profit organization and a non-profit
organization. Respond substantively to at least
two of your classmates postings.
18CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century FOR MORE CLASSES VISIT www.cgd318mart.co
m Public Relations in the 21st Century. Select
an organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public relations campaign.
To what extent has this company incorporated
newer media into its public
19CGD 318 Week 5 Final Paper (Public Relations of
Starbucks) FOR MORE CLASSES VISIT www.cgd318mart
.com For the Final Paper, you will be
evaluating the public relations practices at an
organization based on all the chapters in the
course text.
20CGD 318 MART Making Decisions/cgd318mart.com
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