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CGD 218 Entire Course   CGD 218 Week 1 Assignment
Why is Visual Literacy Important CGD 218 Week 1
Journal The Evolution of Media CGD 218 Week 1
DQ 1 Using Visuals to Communicate CGD 218 Week
2 Assignment Final Project - Step Two CGD 218
Week 2 DQ 1 Typography in Business CGD 218 Week
2 DQ 2 Bauhaus Manifesto CGD 218 Week 3
Assignment Using Photographs from the Web
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CGD 218 Week 1 Assignment Why is Visual Literacy
Important   Why is Visual Literacy
Important   Watch Brian Kennedys TedTalk Brian
Kennedy Visual Literacy and Why We Need It
(http//www.youtube.com/watch?vOefLEpds5Is), and
address the following questions Compare and
contrast Kennedys definition of visual literacy
with the textbooks definition.
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CGD 218 Week 1 DQ 1 Using Visuals to
Communicate   Using Visuals to Communicate Regardl
ess of where you work or what your career is,
learning how to communicate effectively and
professionally is important if you want to
succeed. Further, learning how to successfully
utilize visual media in your communication can
dramatically enhance the effectiveness of your
message.
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CGD 218 Week 1 Journal The Evolution of
Media   The Evolution of Media   Over the past
several decades, communication media have evolved
significantly. In addition to communicating
messages through books, newspapers, and
magazines, we now have the ability to communicate
through blogs, websites, and social media like
Facebook, Twitter, and YouTube.
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CGD 218 Week 2 Assignment Final Project - Step
Two   Final Project- Step Two   Last week, you
discussed a possible message to communicate in
your final project. For this assignment, you will
develop an outline that clarifies your message
and expands upon it, filling in any gaps that
either your classmates identified in the
discussion forum, or you identified over the past
week.
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CGD 218 Week 2 DQ 1 Typography in
Business   Typography in Business Oftentimes, we
cant avoid using words to communicate messages.
And sometimes, were even limited with the
visuals we can include. So, how can we make our
messages as clear and aesthetically pleasing as
possible? Incorporating typography can assist us
in this especially in the business setting. Take
a look at the following documents and examine how
strategic use of typography and white space has
affected the second document.
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CGD 218 Week 2 DQ 2 Bauhaus Manifesto   Bauhaus
Manifesto Your textbook describes design in light
of the Bauhaus manifesto.   According to the
Bauhaus Design History (http//designhistory.org/B
auhaus3.html), what was so new about the Bauhaus
modern art school was its attempt to integrate
the artist and the craftsman, to bridge the gap
between art and industry. It goes on to explain
that mass production was the god, and the
machine aesthetic demanded reduction to
essentials, an excision of the sentimental
choices and visual distractions that cluttered
human lives.
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CGD 218 Week 3 Assignment Using Photographs from
the Web   Using Photographs from the Web   Today
more than ever, photographs and other visual
media are at our fingertips. Whether its through
Google Images or Flickr, we have endless visual
media available for us to use. Or, do we?   Watch
the video Copyright Basics (http//youtu.be/Uiq42
O6rhW4). Then, in a 2- to 3-page paper, examine
the benefits and challenges associated with
having so many visuals available to us today.
Describe the possible ethical and legal
implications of using these photos, and explain
how these issues can be avoided.
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CGD 218 Week 3 DQ 1 Photography and
Composition   Photography and Composition When
considering magazines like National Geographic,
or social media like Pinterest, it becomes
evident that photography plays an instrumental
role in visual communication. However, creating
an impactful photograph is not always easy.
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CGD 218 Week 3 DQ 2 Motion Pictures   Motion
Pictures Like photographs, motion pictures are a
significant medium for visual communication.   Wat
ch at least three of the documentary trailers,
below   Documentary Trailers Food, Inc.
(Trailer) (http//www.imdb.com/title/tt1286537/)
Inside Job (Trailer)
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CGD 218 Week 3 Journal Visual Communication
Today   Visual Communication Today   Visual
communication is just about everywhere we look.
Reflect on the visuals youve seen in your daily
life over the past couple weeks, and the messages
theyve communicated (e.g., TV commercials,
billboards, magazine ads, web ads, websites,
product packaging, photographs, etc.). Do any
stand out in your mind? If so, why do you think
they were so effective in getting your attention?
Are there any trends you are noticing
specifically in todays media?
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CGD 218 Week 4 Assignment Final Project - Step
Three   Final Project- Step Three   You should
now have a strong outline for the message you
plan to communicate in your final project, as
well as a good idea of how you want to
incorporate visuals. This week, locate at least
five possible visuals that you might utilize for
your final project (e.g., photographs, drawings,
video clips, screenshots, etc.), and add them to
your existing project draft.
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CGD 218 Week 4 DQ 1 Brand Identity   Brand
Identity As stated in your textbook, branding is
equated with everything from creative strategy to
logotype design. It is said to exist through
sophisticated color palettes, product packaging
and service trademarks. Some marketers insist
that branding is corporate image. Others align it
with cohesive marketing communications,
positioning, slogans or taglines.
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CGD 218 Week 4 DQ 2 Advertising   Advertising The
textbook explains that, although
counterintuitive, advertising should not focus on
the product or service being sold, but should
rather focus on the needs and desires of its
target market. It quotes Michael Newman (2003)
stating
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CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message   Final Project
Using Visuals to Communicate a Message Assignment
Instructions Visual media can have significant
impact on how effectively a message is
communicated. Appropriate and strategic visuals
can inspire the audience, lend clarity to a
message, and, in general, say things that words
alone cannot.
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CGD 218 Week 5 DQ 1 Social Media   Social
Media Social media can have a significant impact
on a companys success (both positive and
negative). What are the pros of social media, and
how do you think they can be harnessed to promote
effective communication? What are the cons, and
how do you think they can be avoided, to prevent
a communication disaster? Identify one example
that illustrates effective use of social media,
and one example that illustrates ineffective use
of social media.
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CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
in Business   Reflecting on Visual Literacy in
Business Review the concepts weve covered in the
past few weeks of this course, and list five
take-aways. Explain why the five take-aways are
relevant to you. Then, describe at least one
concept that is either still unclear to you, or
one youd like to explore further.
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CGD 218 Week 5 Journal Packaging Visual
Communication   Packaging Visual
Communication Over the past few weeks, youve
worked to put together a communication piece
through the use of visuals. Describe the steps
you took to get to your finished communication
product, and explain how these steps were
helpful. Finally, describe how failing to put as
much effort into the preparation stage could be
detrimental to the ultimate communication of your
message, and describe how this concept can be
applied to the messages you communicate in your
work environment.
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The Best way to predict the Future is to create
it.....To Best way....
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