Title: 7 Social Media Marketing Mistakes
1(No Transcript)
2M istake 1
Without a proper content marketing strategy in
place is like shooting in dark. Set metrics for
every campaign and measure the performance of
the campaign with the right KPI's
3M istake 2
Posting very few times a month or a week will not
help you to bring up your brands edge rank
score. If you don't have better engagement with
your TG your relevance score will go down. You
might have seen some big brands which have 1
million likes but each and every post will have
only 10 or 12 organic engagements.
4M istake 3
"5000 Twitter followers for 5","10000 likes per
month only at 15","500 Instagram Likes for
5" If you own a brand page you might have come
across many lucrative promotional offers for
increasing your fan base on social media
channels. Please don't go by that, you will face
serious problems with your engagement and the
respective social media networks might delete
those fake profiles in real soon
5M istake 4
Your target audience is here to just get
themselves entertained with the content and if
you bore them with sale, offer, buy now, shop
now, you will lose your loyal audiences organic
engagement rate. Instead, share tips to solve
their real life problems and create mind hooks.
6M istake 5
You must use hashtags to categorise your content
which will, in turn, amplify your content. But,
many brand managers do overkill with the
hashtags and they will just mislead irrelevant
people to the content which will again bring
down your engagement rate. For example, a baby
care product brand uses a corporate to reach
the corporate mom's and dad's but, this will
also reach an unmarried corporate crowd so your
reach will be higher but your engagements will
be lower.
7M istake 6
This actually depends on the type of Social
Network, for instance too much in short
intervals in Facebook is bad but, good in
Twitter. Because the feed algorithm of both
Facebook and Twitter works in a different way.
8M istake 7
Grammatical errors with the ad copy might even
lead to h igher CPC's and engagement rate. When
a TG is viewing an ad his RHS will work and it
will try to find out the fault in it then the
contest is processed for interpretation after
which an action will be taken. So make sure that
your ad copy pass the first test in the human
brain.
9Get Digital Pro, reveals the greatest mistakes of
Social Media Marketing that could cost your
brand.
For Information On Vist Us h ttp//www.getdigital
pro.com/ h ttp//www.getdigitalpro.com/blog/
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