7 things you can do to help your seo

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7 things you can do to help your SEO
seasaltmarketing.com.au
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The word SEO used to get me on edge, it stands
for Search Engine Optimization right? What is it
and how can it help your business Im here to
shed some light for you! After being in marketing
for 10 years I was finding that over time more of
my marketing plans were focused around digital
marketing and in particular SEO, so I did what
every marketer should do and completed a Diploma
of Digital Marketing, and do you know what? Its
not actually as scary as it sounds. There are
lots of little things you can be doing as a
business owner to help with your SEO and move
your website up those Google ranks and onto page
one.
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Pick the most obvious domain name that explains
your business
Think about the most basic word someone would
search that is relevant to your business and
build a domain name around that. Your domain name
(www.yourwebsite.com.au) is one of the most
important ticks on Googles checklist for when
someone makes a search. The best domain names are
the ones that are related to the product or
service you provide.Thismakes it easier for
Google to categories your website and present to
it to a relevant search query. If you dont have
big budgets to invest in growing an obscure brand
name, then often, the most simple, direct website
names are the most effective.
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Design a mobile responsive website
I dont need to tell you that the use of mobile
devices is growing at an astounding rate and is
quickly becoming the primary tool of searching
the Internet. One of Googles big ticket items on
the checklist is that youre website is
responsive to both tablets and mobiles, Google
will priorities and provide higher ranks in the
search results for responsive websites. A great
website I use to check my clients designs through
the web development process is www.quirktools.com/
screenflyThe number of devices is ever increasing
and the varying dimensions make it mandatory for
the websites to be responsive for the best user
experience help in search results.
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Do your own keyword research
The foundation of any good SEO campaign is
choosing the right keywords. These are the words
that people search that will get them to your
website. Intuition is a good place to start.what
would you search that your business could come up
in? After you have your list, a great way to test
this list is to login to your Google adwords
account gt Go to Tools gt Click on the keyword
planner and have a play around. This is not 100
accurate but will give you a great insight and
help in shaping your website to get better
results in search.
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Use your keywords for on-page optimsation
So once we have our keywords list, we can then
integrate them into our website through the
content, as well as backend tagging. The good
news is that if you have a Word press website
then there is a simple plug-in called Yoast that
will make this process super easy and give you
the green light once youve ticked the Google
boxes it provides options to add meta tags,
header tags, optimized content, open graph tags
as well as generating a sitemap and robots.txt
file for Google.
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Add your business to local online directories
The second part to Googles checklist is the
off-page optimization, also known as building
backlinks. This looks at how many other websites
are linking to yours, and as long as they are
high quality websites this goes a long way in
improving your authority with Google and pushing
your business to the top of the search results. A
really simple way to get started is to simply add
your business to local directory websites, a few
that I use are Sensis, Start Local, Only Local
Melbourne e-City Guide just to name a few. This
can also be very in depth in analyzing an
identifying the best backlink building for your
website, engaging with an agency that specializes
in SEO will take this step to the next level and
help build your ranking with Google.
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