Experience Economy Trend Reflects Growing Consumer Industry

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TrendSights Analysis Experience Economy


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TrendSights Analysis Experience Economy

• Summary
• The Experience Economy trend reflects growing
  consumer desire for immersive consumption
  moments. An increasingly one-dimensional shopping
  experience, coupled with an emphasis on
  'experience' rather than 'things', means that
  consumers are willing to pay more for an enhanced
  'brand experience' which can extend beyond the
  initial consumption moment by hours or even days,
  and involve sharing with family and friends in
  unique consumption settings.
• Synopsis
• This report examines what Experience Economy
  means as a consumer trend and why it is
  important, who is likely to be the target
  audience, how FMCG brands can best capitalize on
  the trend, and what the future outlook for the
  trend will be.
• Reasons To Buy
• Understand which audiences are most affected by
  the Experience Economy trend.
• Compare the presence of this trend in each
  industry across the FMCG space, and learn what
  the key opportunities are.
• See the actions that major brands are taking to
  get ahead of the greater interest in Experience
  Economy.
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TrendSights Analysis Experience Economy

• Key Findings
• Experience Economy is a trend with growth
  prospects across almost all FMCG categories,
  including but not limited to Food, Alcoholic
  Drinks and Cosmetics and Toiletries.
• Experience Economy reflects consumer desire for
  more immersive consumption experiences, and stems
  from consumer dissatisfaction with the nature and
  context of everyday consumption.
• Brands must do more to attract consumers by
  building experiences or moments into products,
  and allowing consumers to experience products in
  unique, highly personalized ways.
• Companies Mentioned
• Pimms
• Carlsberg
• Sol
• Jaegermeister
• Zipz
• Lush
• Cosmetic Kitchen
• Weleda
• Report sample _at_ http//www.rnrmarketresearch.com/c
  ontacts/request-sample?rname802853

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TrendSights Analysis Experience Economy

• TrendSights Analysis Experience Economy Table of
  Contents
• Table of Contents
• 1. Trend snapshot2. What?3. Why?4. Who?5.
  How?6. What next?7. Appendix

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