5 Trends that will Shape Web Content Management

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5 Trends that will Shape Web Content Management
Landscape in 2017
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• The web content management (WCM) space has been
  ever evolving and as we head for the New Year,
  here are some new trends that we expect to see in
  this technology

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CaaS paves the way for EaaS

• With the New Year around the corner, digital
  marketers are looking for options for generating
  more than just content streams or
  Content-as-a-Service (CaaS). The craze of
  headless CMS tools for getting maximum front-end
  flexibility is fading as 2016 comes to an end. It
  is anticipated that intelligent WCM architectures
  will be supplying Experience-as-a-Service (EaaS)
  wherein the components will be assembled in a CMS
  but delivered through separate applications.

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PaaS becomes ubiquitous

• Cloud has invaded the WCM space successfully and
  most companies are exploring ways to place their
  CMS platform in the cloud. It is predicted that
  more WCM vendors would be seen to offer managed
  Platform-as-a-Service (PaaS) in order to build
  better customer relationship and boost their
  revenue streams. So consult with your team of web
  development experts and get ready for PaaS
  environment.

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Back off from advanced personalization

• Although the technologies available in the WCM
  market offers a lot of personalization services,
  but the fact is that the offer is much more than
  the customers can fully utilize. As
  personalization demands advanced content
  strategies, sophisticated testing and close
  observation on analytics by experts, more WCM
  customers are anticipated to revert back to
  basics in the coming year.

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WCM platform serves as marketing data warehouse

• Bigger enterprises are keen on keeping their
  marketing data warehouse and WCM platform
  separate so that they can add new tools flexibly.
  But SMEs would prefer to bank on their WCM
  vendors to offer them service of marketing data
  warehousing. This is because with all your
  transaction, social and customer data
  accumulating in one place, you would be empowered
  to make more advanced personalization decisions.

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Focus on shareable micro experience

• In the coming year, it is anticipated that the
  key focus of marketers would be on shareable
  micro experiences and service components that can
  be distributed across a broad range of
  environments such as mobile web apps,
  transactional applications, email, and more. As
  marketers would seek flexible environments for
  sourcing and distributing these experiences, WCM
  vendors would be seen opening up platforms to
  non-enterprise customers.

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