MKTG 522 MENTOR Future Starts Here/mktg522mentor.com

1
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
2
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE
CLASSES VISIT www.mktg522mentor.com   Name the
six steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the most
important?
3
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) FOR MORE CLASSES VISIT
www.mktg522mentor.com   Why is it important for
a company to have a well written mission
statement? What key points do you think need to
be included in the mission statement? Should a
mission statement also be a marketing tool?
4
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 1 to 7 All DQs FOR MORE CLASSES
VISIT www.mktg522mentor.com   MKTG 522 Week 1 DQ
1 (Market Research) MKTG 522 Week 1 DQ 2
(Strategic Marketing Planning) MKTG 522 Week 2 DQ
1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding)
5
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
FOR MORE CLASSES VISIT www.mktg522mentor.com   W
hat are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
the contents with those of your parents, would
you find some brands in common?
6
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
FOR MORE CLASSES VISIT www.mktg522mentor.com   W
hat are some of the challenges faced by marketers
as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing
Plan so that your target market is clearly
defined and measurable? Why is extensive
research necessary for an accurate definition of
a target market?
7
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com   This Tutorial contains 2
Papers Week 3 Assignment Create the Value
Market Segmentation Analysis and a Value
Proposition Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic farm concept
Daylesforddeveloped by Lady Bamfordwhich is
successful in the UK (daylesford.com). Please
prepare a
8
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 3 DQ 1 (Branding) FOR MORE CLASSES
VISIT www.mktg522mentor.com   Procter Procter
Gamble (PG) perhaps epitomizes the ability to
create highly successful brands and marketing
efforts. Read the Breakthrough Marketing case
study about Procter Gamble on page 269 in
chapter 9 of your e-text.
9
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
FOR MORE CLASSES VISIT www.mktg522mentor.com   A
s part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
10
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR
MORE CLASSES VISIT www.mktg522mentor.com   As
part of the Marketing Mix, PRICE, P, is important
to the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
11
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 4 DQ 2 (Marketing of Services) FOR
MORE CLASSES VISIT www.mktg522mentor.com   How
is the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?
12
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) FOR MORE CLASSES VISIT
www.mktg522mentor.com   This Tutorial contains 3
PPT/Tutorials Week 5 Assignment Your assignment
this week is to review the IKEA Case Study below.
While reviewing it, consider it as background
information for your upcoming presentation to the
IKEA Senior Management Team. More details on your
upcoming PowerPoint presentation to the
management team are provided at the end of the
case study guidelines. Deliver the Value IKEA
Case Study
13
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
FOR MORE CLASSES VISIT www.mktg522mentor.com   A
s part of the Marketing Mix, Place, or Channels
of Distribution, is important to understand. What
is the difference between Direct channels of
distribution and Indirect channels of
distribution?
14
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
15
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com   This Tutorial contains 2
Papers Week 6 Assignment Communicate the
Value Communicate the Value Integrated Marketing
Communications Brief Please select a brand that
has a brand problem. For example, recent player
legal troubles have been a problem for the NFL
brand. Another example is the
16
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
FOR MORE CLASSES VISIT www.mktg522mentor.com   D
escribe Integrated Marketing Communications
(IMC). Why is it so important in the 21st century
for marketers to embrace this? What are some of
the concerns of the marketer when it comes to
creating an IMC approach via the promotional mix
components of advertising, public relations,
sales promotion, direct marketing, and personal
selling?
17
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
FOR MORE CLASSES VISIT www.mktg522mentor.com   S
elect an advertisement to which you have recently
been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad (with the white duck
that squawks "AFFFFLAAAAAAAC!")
18
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) FOR MORE CLASSES VISIT
www.mktg522mentor.com   This Tutorial contains 5
Projects Project 1 A Sister Can Fix It
Upholster Shop Project 2 Wall Street
Bar Project 3 Pasta Restaurant Project 4 Louis
Vuitton Project 5 Cheesecake Factory
19
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 7 DQ 1 (International Markets) FOR
MORE CLASSES VISIT www.mktg522mentor.com   Kellog
g Company (you know them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally.
20
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) FOR MORE CLASSES VISIT
www.mktg522mentor.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an
21
MKTG 522 MENTOR Future Starts Here/mktg522mentor.
com