Most Essential Elements Of High-Quality Content

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Most Essential Elements Of High-Quality Content

• Appropriate Length of Content
• Use Images, Video Embeds, Infographics or Other
  Media
• Proper Character Count, Word Count, Grammar and
  Spelling
• Use Proper Page and Text Formatting
• Appropriate Readability Score
• Written By Someone With the Necessary Level of
  Expertise
• Use Good Internal and External Links

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Appropriate Length of Content
Were currently living in tricky times when it
comes to determining the ideal word count and
character count for content. On the one hand, we
know that Google certainly shows a preference for
long form, meaty content that covers all
aspects of a topic. On the other hand, our mobile
users are showing a preference for shorter, more
succinct content they can read on the go.
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Use Images, Video Embeds, Infographics or Other
Media
Its possible to have high-quality content
without using images or other forms of media, but
we know that visual content outperforms text-only
content in terms of attracting inbound links,
social media shares, time spent on page, and
engagement. In fact, we know that 40 of people
will respond better to visual information than to
plain text. Its likely that Google factors in
the use of multimedia when scoring pages for its
ranking algorithm.
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Proper Character Count, Word Count, Grammar and
Spelling
Google has placed a huge emphasis on the
trustworthiness of pages and sites, and a page
with lower character count, word count, poor
spelling, grammar or typos is much less likely to
be seen as trustworthy. Even if Google were
irrelevant, your website visitors are far less
likely to trust and rely on information that
isnt written professionally. For more on this,
see my article, Is Bad Grammar Killing Your
Brand?.
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Use Proper Page and Text Formatting
High quality content is aesthetically attractive,
easy to read, and suitable for scanning and
skimming. Googles algorithm has become
sophisticated enough that it can detect page and
content layout, and you may be penalized in the
rankings for poor content formatting. Again, even
if Google doesnt penalize you for it, your human
readers will.
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Appropriate Readability Score
Quality content is easy to read and understand,
and matches the preferences of the audience for
which its intended. Using a tool like the
Readability-Score, will help you ensure your
content matches the reading level, expectations
and preferences of your audience. This is
particularly important when creating content
aimed at kids or teens or those who have a
primary language other than English.
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Written By Someone With the Necessary Level of
Expertise
According to Googles leaked Quality Rater
Guidelines, author expertise is a critical factor
when it comes to determining the quality and
authority of a particular piece of content High
quality pages and websites need enough expertise
to be authoritative and trustworthy on their
topic
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Use Good Internal and External Links
One of the most important indicators of the
credibility of a site or a piece of content is
its inbound and outbound link profile. We know
that links to bad neighborhoods or known spam
sites will kill the credibility of the article or
site in Googles eyes. We also know that Google
frowns on the excessive use of internal linking
particularly unnatural internal linking or the
overuse of exact-match anchor text. Likely the
most important indicator of the quality of a page
is the number and quality of inbound links to
that page.
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