CGD 318 Course Begins Success / cgd318dotcom - PowerPoint PPT Presentation

About This Presentation
Title:

CGD 318 Course Begins Success / cgd318dotcom

Description:

For more course tutorials visit www.cgd318.com CGD 318 Week 1 DQ 1 What is Public Relations CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations Research – PowerPoint PPT presentation

Number of Views:7
Slides: 21
Provided by: juniors185

less

Transcript and Presenter's Notes

Title: CGD 318 Course Begins Success / cgd318dotcom


1
CGD 318 Course Begins Success / cgd318.com
The Best way to predict the Future is to create
it.....To Best way....
www.cgd318.com
2
CGD 318 Course Begins Success / cgd318.com
CGD 318 Entire Course For more course tutorials
visit www.cgd318.com   CGD 318 Week 1 DQ 1 What
is Public Relations CGD 318 Week 1 DQ 2 Public
Relations and Crisis Management CGD 318 Week 1
Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion
3
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 1 DQ 1 What is Public Relations For
more course tutorials visit www.cgd318.com   What
is Public Relations? Assess a minimum of two
definitions of public relations from the course
materials and your own research. Compare and
contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior?
4
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management For more course tutorials
visit www.cgd318.com   Public Relations and
Crisis Management. Review the video, Jack Welch
on Toyota's PR Disaster. How does Dr. Welch
assess Toyotas performance? Based on the course
materials and the video and other research,
synthesize the concepts and give an illustration
of how Toyota might have changed public
perception using PR in responding to this crisis.
Respond substantively to at least two of your
classmates postings.
5
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 1 Quiz For more course tutorials
visit www.cgd318.com Quiz 1. When steps
are taken to repair damage from the crisis and to
prevent it from happening again, it is what type
of strategy? 2. According to the text,
clients often criticize public relations firms
for all of the following EXCEPT 3. What
is not a contingency factor that public relations
professionals must take into account in managing
a conflict with its public?
6
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client For more course tutorials
visit www.cgd318.com   To Accept or Reject a
Client. A well-known professional baseball player
is suspected of having used steroids and other
performance-enhancing drugs. He has not been
charged. His agent asks you to advise and assist
him in handling the intense media interest in the
case
7
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 2 DQ 1 Public Relations Research For
more course tutorials visit www.cgd318.com   Publi
c Relations Research. Identify a minimum of five
ways research is used in public relations.
Discuss the role of public relations research in
setting organizational short-term and long-term
goals within an organization. Assess the manner
in which public relations research can help
professionals build and shape PR campaigns.
8
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 2 DQ 2 Publics Public Opinion For
more course tutorials visit www.cgd318.com   Publi
cs Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
9
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 2 Quiz For more course tutorials
visit www.cgd318.com   Quiz 1. Any false
statement about a person or organization that
creates public contempt, hatred, ridicule, or
inflicts injury on reputation is known as 2.
Motivational objectives are more difficult to
accomplish because 3. What persuasive
tactic is being used when a political candidate
begins to use the issue of employment if the poll
indicates that unemployment is a key issue?
10
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 3 Assignment News Release For more
course tutorials visit www.cgd318.com   News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format.
11
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 3 DQ 1 The Audience For more course
tutorials visit www.cgd318.com   The Audience.
Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings.
12
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 3 DQ 2 Public Relations Tactics For
more course tutorials visit www.cgd318.com   Publi
c Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as
news releases, brochures, and broadcast media.
Select an organization, and compare and contrast
the strengths and limitations of two instruments
used by the organization.
13
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 3 Quiz For more course tutorials
visit www.cgd318.com   Quiz 1. This form
of news delivery to television stations must be
carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees?
14
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations For more course tutorials
visit www.cgd318.com   Global Impact of Public
Relations. Select an organization from the United
States that conducts business in countries other
than the U. S., and assess the impact of global
public relations on buyer behavior (hint
Coca-Cola, Disney, McDonalds, etc.). Respond
substantively to at least two of your classmates
postings.
15
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment For more course tutorials
visit www.cgd318.com   Business, Sports, Tourism,
and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
16
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 4 Quiz for more course tutorials
visit www.cgd318.com   1. Which is NOT a
Hofstedes cultural dimension that addresses a
cultural difference? 2. The pinnacle of
corporate sponsorships is 3. The refusal
to buy the products or services of a company is
called 4. News releases in Malaysia
should be distributed to avoid confusion and
enhance understanding is 5. About
one-third of U.S. corporate profits are generated
through
17
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations For more course tutorials
visit www.cgd318.com   Public Relations
Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army,
etc.) and assess the role of public relations in
that non-profit organization. Compare and
contrast at least two characteristics between a
for-profit organization and a non-profit
organization.
18
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century For more course tutorials
visit www.cgd318.com   Public Relations in the
21st Century. Select an organization from the
United States and assess the methods with which
this organization uses communication instruments
such as traditional or social media for its
public relations campaign. To what extent has
this company incorporated newer media into its
public relations strategy?
19
CGD 318 Course Begins Success / cgd318.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks) For more course tutorials
visit www.cgd318.com   For the Final Paper, you
will be evaluating the public relations practices
at an organization based on all the chapters in
the course text. Develop a paper that answers the
following questions based on the organization of
your choice. You may pick any organization as
long as your choice has information available to
answer the following questions.
20
CGD 318 Course Begins Success / cgd318.com
The Best way to predict the Future is to create
it.....To Best way....
www.cgd318.com
Write a Comment
User Comments (0)
About PowerShow.com