outdoor advertising (NGM)

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Outdoor Advertising is a type of advertising
which helps in reaching to customers when they
are outside from their homes. It is mainly
focussed on advertising to consumers when they
are in public places.
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Types of Outdoor Advertising

• Signs
• Posters
• Hoarding Billboards
• In store media
• Mobile Billboards

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Signs are type of Outdoor Advertising whcih helps
in indicating direction or any information with
the help of arrows or banner with symbols.
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Poster advertising is advertisement done through
posters that can be text as well as graphical. It
attract more customers and so helps in promoting
a business or organization.
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Billboards and hoardings are outdoor advertising,
Billboards are used in high traffic areas, it
contains large slogans or message. Hoardings are
type of banner advertising done on wooden shed
like structure.
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In store media advertising helps in promoting a
product or services by expert's advice and
demonstration of products.
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Mobile billboard is a type of outdoor
advertising in which radio,static
billboards,mall/airport advertising falls under
this category.
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Benefits of Outdoor Advertising

• It helps in reaching more viewers
• Cost efficient
• There is a scope for creativity
• Helps in reaching target customers
• Provides enhancement of other media

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Thank You
For more details, Visit here http//ngm.co.in/