Consumer Appliances in China

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Consumer Appliances in China
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Summary
Growth continued to slow within consumer
appliances in 2016 due to the economic downturn
and the high level of penetration in areas such
as refrigeration appliances. In spite of the
overall unfavourable macro situation, some
recently emerging sectors, like dishwashers,
enjoyed robust double-digit volume growth in
2016, benefiting from strong market demand.
Consumer Appliances in China report offers a
comprehensive guide to the size and shape of the
market at a national level. It provides the
latest retail sales data 2011-2015, allowing you
to identify the sectors driving growth. It
identifies the leading companies, the leading
brands and offers strategic analysis of key
factors influencing the market be they new
product developments, format trends or
distribution issues. Forecasts to 2020 illustrate
how the market is set to change.
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Product coverage Major Appliances, Small
Appliances. Data coverage market sizes (histori
c and forecasts), company shares, brand shares
and distribution data. Why buy this report? Get
a detailed picture of the Consumer Appliances
market Pinpoint growth sectors and identify fac
tors driving change Understand the competitive
environment, the markets major players and
leading brands Use five-year forecasts to asses
s how the market is predicted to develop.
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Table of Contents

• Executive Summary
• Growth Slows Due To Economic Downturn
• Smart Consumer Appliances Growing in Popularity
• Midea Group Leads Fragmented Market
• Specialist Retailers Lead Sales But Facing
  Pressure From Internet Retailing
• Declining But Still Healthy Forecasted Growth
• Key Trends and Developments

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• Smart Consumer Appliances Growing in Popularity
• Innovative Marketing and Advertising on the Rise
• Market Indicators
• Table 1 Household Penetration of Selected Total
  Stock Consumer Appliances by Category 2011-2016
• Table 2 Replacement Cycles of Consumer Appliances
  by Category 2011-2016
• Table 3 Forecast Household Penetration of
  Selected Total Stock Consumer Appliances by
  Category 2016-2021

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Full Report Consumer Appliances in China
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