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MKT 571 Final Exam Guide
MKT 571 Final Exam Guide (New)

• 1. Which component of a marketing audit includes
  major developments in income, prices, savings,
  and credit that affect the company?
• Technological
• Political
• Economic
• Cultural

• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?
• A. It involves delivering superior value.
• B. It is about understanding and meeting
  customers expressed needs.
• C. It represents the make and sell"
  philosophy.

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MKT 571 Week 1 DQ 2
MKT 571 Week 1 DQ 1

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.

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MKT 571 Week 2 DQ 1
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)

• This Tutorial contains 2 Papers
• Select a local company and one of its products or
  services.
• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market.

• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.
• http//www.ksbw.com/money/21467497/detail.html.

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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
MKT 571 Week 2 DQ 2

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• This Tutorial contains 2 Papers
• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.

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MKT 571 Week 3 DQ 1
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)

• This Tutorial contains 2 Papers
• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)
MKT 571 Week 3 DQ 2

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.

• This Tutorial contains 2 Papers
• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist
• Veterinarian
• Health/Natural Food Store

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MKT 571 Week 4 DQ 1
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations.

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MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
MKT 571 Week 4 DQ 2

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?

•  Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research
• Describe the target market (audience) profiles,
  key buying behaviors, and decision motivators for
  the consumer target market.

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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only)
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

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MKT 571 Week 5 DQ 2
MKT 571 Week 5 DQ 1

• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why? What
  methodology did you use to come up with your
  budget?

• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.

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MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final Project
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3

• Complete the final phase of your New Product
  Launch Marketing Plan. Consider your product
  launch to date, reflect on additional learning,
  and incorporate feedback to the Learning Team's
  Marketing Plan for your new product/service

• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.

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