OOH Promotion For DNA Newspaper

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OOH Promotion For DNA Newspaper
DNA, the English broadsheet daily owned by
Diligent Media Corporation, an Essel Group
company, has launched an all new avatar in Delhi
and Mumbai. To promote this new edition, the
publication has rolled out the quirky campaign
SayNoToJunk. The campaign is divided into two
parts - outdoor ads and digital films. Mumbai
based OOH agency, Global Advertisers has engaged
its premium hoardings for this campaign.   Comment
ing on the success of the campaign, Sanjeev
Gupta, MD, Global Advertisers said, As per the
client brief and our understanding of their
market share, our team at Global spotted areas
and effective media tools for the promotion. The
team provided hoardings at dense market areas of
western and central Mumbai."   Through news,
views, analyses and interactivity, DNA provides
readers with a composite unbiased picture of the
city, the country and the world around them.
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