Offrs- Real Estate Agents (1)

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The Realtor's Guide to Successful Online
Advertising
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Marketing budgets are a point of contention for
many real estate professionals, mainly because if
a campaign effort fails, the channel used is
usually where the blame lands.

• Raise your hand if youve found yourself
  believing that a failed real estate online
  advertising campaign means online advertising
  doesnt actually work for realtors.
• Raise your hand if youre not marketing or
  advertising expert.

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Now, if you have both hands in the air, please
put them back on your device so you can scroll
and read the rest of this article, because it was
written specifically for you.

• Marketing budgets are a point of contention for
  many real estate professionals, mainly because if
  a campaign effort fails, the channel used is
  usually where the blame lands. Higher conversion
  rates are one metric used to identify the success
  of a campaign and typically those conversions
  take place on the landing page.
• Ah, but half the battle is getting your landing
  page to appear in search results by using
  appropriate keywords or pay-per-click advertising
  such as Google Ads or sponsored links.

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Lets talk about the first step to effective real
estate online advertising, which involves
understanding how to take your brand to the
property owners you want to target. In this case,
you want to reach property owners who are likely
to sell in the next year. Keywords in your
landing page and online copy for your website
will get your page to show up in their search,
but once they click on the link and arrive at
your site, are the correct tools in place to
convert them into a prospect?
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• One common mistake real estate professionals make
  include using keywords that are too generic to
  get their page to show up in more searches. While
  that approach may get your page to show up in a
  search result, it may also increase your pages
  bounce rate when a visitor isnt converted into a
  lead. This typically happens because a) their
  specific needs vary from your services or b) your
  call to action for conversion wasnt clear or
  present upon their arrival to your site.
  According to Offrs.com co-founders Mark Dickson
  and Rich Swier, Jr., many realtors give up on
  Google rather than tweaking things in their
  advertising approach.

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• Success requires realtors to become comfortable
  with these marketing channels, says Dickson.
  Advertising venues like Google and Facebook allow
  you to use smart data to create custom audiences
  for your ads. Smart data is the new direction of
  real estate online advertising and it gives
  realtors a competitive edge when trying to obtain
  prospects outside of their sphere.

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Another advantage to using these channels is the
concept of multiple impressions. Swier mentions
that a discerning prospect wont likely click on
your advertisement the first time they see it.
They want to analyze and process before they
commit and thats when youll see them convert.
This is also the reason why smart data and
targeting these specific leads repeatedly is so
crucial to a successful campaign and higher
conversion rate.
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MAP
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• Swier also warns realtors about receiving what he
  calls false positives when using beautiful ads
  that warrant click but dont necessarily convert.
  Ads that are well-designed and pleasing to the
  eye but may not convey the correct message for
  converting your target demographic are risky
  business and may drain your marketing budget
  while leading you to wonder why youre getting
  clicks but no leads.
• Still wondering how smart data can help you make
  smarter marketing campaigns for your real estate
  business? Watch the full conversation between
  Dickson and Swier (Episode 3 Online Advertising)
  to discover how smart data can improve your
  online advertising campaigns.

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Ready to get started? Schedule a demo with one of
our consultants to find out what Offrs.com can do
to help you scale your business through smart
data and predictive analytics.

• Call us at 1 844-876-3377

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