WSI Digital Franchise | Turning Visitors into Leads

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Turning Visitors into Leads
WSI Digital Franchise
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Turning Visitors into Leads, and Leads into New
Customers
In this period of innovation, effectiveness is an
advancing idea. What was effective a year back
may not be as proficient today the most ideal
approach to achieve an assignment a month ago is
presumably no more extended the ideal approach to
do it. Innovation and development huge affect
both our expert and regular day to day
existences. Think about the things you do daily,
even the simple ones right after you wake up in
the morning. Your alarm, now set on your
smartphone or other digital device, rouses you
from your slumber. Then you brush your teeth with
an electric toothbrush and mosey on downstairs to
make an extremely convenient coffee with your
Keurig machine. The last task before leaving the
house is to automatically start your car and
begin defrosting those windows while youre
still inside sipping coffee. In 2016, thats what
we like to call an efficient morning. In our
latest digital marketing video, we brought the
efficiency conversation to the marketing table.
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Identify Your Audience
Before you can set up a workflow of highly
personalized marketing messages, landing pages
and emails designed to convert website visitors
into leads, you need to understand who is
interested in your products and services. In
other words, you need to identify your
audience. The only way marketing automation
works is if you have in-depth customers personas
that define the various groups of people that
make up your target audience. It seems a little
counterintuitive because creating customer
personas isnt an automated process, but trust us
its the key cog that starts the entire system
on the right track.
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Sales and Marketing Alignment
One of the biggest and most common inefficiencies
companies experience is a disconnect between
marketing and sales teams. If these departments
arent aligned on the awareness, interest,
evaluation, purchase, advocacy and retention of
their leads and customers, marketing automation
cant and wont work the way it was designed to.
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Create Helpful, Valuable Content
We talk about content all the time, but in 2016,
content needs to be valuable and specifically
targeted toward various points of the marketing
automation funnel. If there arent enough leads
coming in, brainstorm ideas for content that
helps people enter your funnel and get to know
the company. If you have enough leads but not a
satisfying conversion rate, create content that
helps your target audience make the decision to
purchase.
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Multi-Channel Lead Nurturing
Part of achieving efficiency, at least in a
marketing sense, is using all of the channels
available to you, with each one making an optimal
contribution. For marketing automation to work,
each channel has its own function and only
together, as one cohesive unit, can the process
truly work. Dont focus on one area with
marketing automation let each channel do one
small thing really, really well.
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Test, Tweak, Repeat
Automation isnt about sending only email
communications or focusing solely on your blog to
generate and convert leads, its about
understanding the perfect mix of tactics that
will really drive your marketing campaign. You
dont nail the perfect setup on the first try but
the good news us a little tweaking and testing
will help you find the most efficient process in
no time at all.
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WSI Digital Franchise 1660 Tech AvenueToronto,
OntarioCanada, L4W 5S9