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PSY 322 Course Begins Education /
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• PSY 322 Entire Course

• PSY 322 Week 1 DQ 1

• PSY 322 Week 1 DQ 1
• PSY 322 Week 1 DQ 2
• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo
• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation References
• PSY 322 Week 2 DQ 1

• Write the differences between thinking ads and
  feeling ads in your own words - 100 to 150 words
  required. No quotes from the text - paraphrase
  and put it in your own words.

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• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis (2 Papers)

• PSY 322 Week 2 DQ 1

• PSY322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis
• Locate at least two peer-reviewed articles
  concerning consumer psychology, using the
  University Library, the Internet, or other
  resources.

• An interesting question is how the market
  researchers determined the motivations of the
  different people.
• What kinds of ads or other marketing strategies
  would work will with people who score high on th
  Part A scale?
• Do you have any ethical concerns with this kind
  of marketing?

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• PSY 322 Week 2 DQ 2

• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo

• Take a look at the "Product repositioning"
  section starting on p. 170 of your Consumer
  Behavior text. It details the change in wording
  and the slogans used to change the public's
  perception and acceptance of "second mortgages"
  by calling them "home equity loans

• A nonprofit organization that teaches Tai Chi for
  health and balance and stress reduction
• A pet store that offers organic, healthy food and
  environmentally friendly toys and beds
• A music store that wants to expand beyond guitars
  and drums to other instruments and sheet music.

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• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation References

• PSY 322 Week 3 DQ 1

• PSY322 Week 2 Assignment Consumer Traits and
  Behaviors Paper and Presentation References
• Submit an annotated reference list, showing the
  works cited in the paper, which must include at
  least eight peer-reviewed sources from the
  University Library.

• What did Colonel Sanders of KFC do in the 1930s
  that most people hadn't thought important until
  the 1950s? Give the name of the strategy and
  details on what he did.
•  Same question for Ray Kroc of McDonald's in the
  1950s.

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• PSY 322 Week 3 DQ 2

• PSY 322 Week 3 Individual Assignment Marketing
  Research and Promotional Message

• Take a look at the comparative chart on p. 14 in
  your Consumer Behavior text.
• Chose one of the 14 comparisons. Make sure it is
  one that no one else has used yet. (You'll have
  to read their DQs to know which ones are taken).

• Using online sources, subdivide that group by two
  demographic and two psychographic variables.
  (Urban vs. rural teenagers senior achievers vs
  senior survivors) See VALS, Ch 3 in Consumer
  Behavior)
• Give specific examples of how different marketing
  strategies would be required for each of your
  subgroups

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• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation Conceptual
  Map

• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation Conceptual
  Map

• Prepare a conceptual map of where your LT sees
  the Consumer Traits and Behavior Paper going.
  This can be a formal outline, scatter maps or ven
  diagrams. Be creative!

• Do Not just list all the consumer traits and
  behaviors that your textbook mentions. Focus on
  one aspect and go into some depth on it. This
  conceptual map should be the foundation of your
  final paper and presentation.

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• PSY 322 Week 4 DQ 1

• PSY 322 Week 4 DQ 2

• Find two deodorant ads targeted to different
  audiences. Analyze the aspects of each. Explain
  how groups may interpret them. Is there a
  difference? If so, why?

• Select two households featured in two television
  series. Classify each household into a social
  class. What is each households lifestyle and
  consumption behavior?

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PSY 322 Course Begins Education /
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• PSY 322 Week 4 Individual Assignment
  Environmental and Consumer Influences Analysis
  Paper

• PSY 322 Week 4 Individual Assignment
  Geodemographic clustering

• Identify the psychological and social factors,
  such as motives, perception, attitudes,
  personality, family, social class, and reference
  groups, that influence consumer behavior toward
  your product or service.

• Select a product or service with which you are
  familiar.
• Read carefully the section on Geodemographic
  Clustering in Chapter 10 of Consumer Behavior.
• Choose two of the Social Groups from the PRISM
  NE grouping on p. 330 and two of the PRIZM
  Lifestyle Groups on p. 331 of Consumer Behavior.

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• PSY 322 Week 5 Individual Assignment Case Study
  Analysis Paper

• PSY 322 Week 5 Individual Assignment Case Study
  Analysis

• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
• Prepare a 1,750- to 2,100-word case study
  analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.

• Identifythe lessons learned by Apple regarding
  the differences in consumer behavior and
  purchasing decisions between the Japanese market
  and the market outside of Japan.
• Evaluatehow the differences in consumer behavior
  across these cultures may affect the marketing
  mix strategy.

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• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation (Updated
  Syllabus)

• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors Paper and Presentation

• Identify at least three psychological processes
  and three social processes that may influence
  consumer behavior.
• Explain the importance of understanding the
  influence of psychological and social processes
  on marketing communications.

• Identify three psychological processes and three
  social processes that may influence consumer
  behavior.
• For each of the six processes, describe a
  marketing plan that would use trigger those
  processes to get people to buy your product or
  service.

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