Introduction to Web Designing (1)

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Introduction to Web Designing
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What is Web Designing?

• Web designing as of today, includes a wide range
  of skill sets and areas within production and
  maintenance of websites.
• The different categories of web design services
  include web graphic design, interface design,
  authoring, standardised codes, user experience
  design, search engine optimisation, etc.
• Sometimes individual teams cover the aspects of
  the design process while some cover all
  holistically.
• The concept of web designing is the process of
  creation of a website from the front end that is
  the clients side of things and content.
• Awareness and knowledge of usability and updates
  is expected from web designers along with web
  accessibility guidelines.
• Even though the creation of websites and its
  importance has emerged recently, it has become an
  integral part of peoples daily lives.

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Tools and Techniques

• In the age of the digital technology, its
  impossible to imagine the internet sans
  typography, background images and music and
  animated graphics.
• A variety of tools are used in the production of
  websites now. These are constantly updated day by
  day with better standards and software.
• The best web design services use vector as well
  as raster graphic editors to create images or
  prototypes which are web-formatted.
• Some of the technologies used to design webpages
  are W3C standards such as HTML and CSS that are
  generated by WYSIWYF editing software.
• Other web design services use mark up validators
  and testing techniques to check accessibility and
  usability for the users and to ensure that they
  meet the set guidelines.

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Web Designs for Marketing

• Marketing and communication has become an
  important aspect of websites and its designing
  process.
• Doing so on the business webpages help to
  identify how its target audience is responding
  to the content.
• Understanding the companys key demographic helps
  web designers to understand the needs and trends
  of the people and design accordingly.
• Whether the industry is a business to business
  type of website or a consumer targeted one, aids
  the web design services to consider certain
  styles for the page.
• Age groups or specific cultures are important in
  order to set a tone or identity of the company on
  its website which serves as a representation of
  its products and services along with its value
  system and USP.
• It is also the designers job to make sure that
  the site is aesthetically pleasing and does not
  affect the clarity of the content or the ease of
  web navigation.

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Types of Web Designers

• Web design services hire both web designers and
  web developers who work together on the pages.
• The visual aspects, including layout, colouring
  and typography of a web page, are the web
  designers responsibility.
• Knowledge of markup languages also come under the
  designers portfolio although the specifics vary
  with each professional.
• Smaller organizations do not require both,
  designers and developers and usually bring on
  people who have the skill sets to take care of
  the entire creation of the website.
• However, larger firms usually employee teams and
  individuals for visual aspects separately.

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