mobile application development India

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Mobile Applications Development Impact On Indian
Users Behavior
Mobile Apps are contributing one third of their
companys sales in Indian market. The major
drivers for the growth of mobile app market in
India are- An exponential rise in number of
smartphone users. Huge availability of various
options for internet data plans. mobile
application development India According to a
survey done by Ericsson, Indian people are
spending an average of three hours per day on
their mobile phones specially for messaging,
using m-Commerce and using other consumer apps to
fulfill their requirements. A major shift of
Indian users behavior from e-commerce to
m-commerce can be seen with the round the clock
usage of mobile shopping apps.
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Mobile Applications Development Impact On Indian
Users Behavior
Indian users behavior towards their mobile apps
usage can be categorised with following
examples A rapid growth can be seen among mobile
payment apps, the popular names are PayTm and
Mobikwik, which are attracting a lots of
users. Popularity of music in Indian culture has
explored another area for mobile music streaming
apps such as Gaana and Saavn are popularly known
for online streaming music on inexpensive phones
with lesser in-built storage. Transportation app
is an another important category and popular
examples named as Ola emerged as a market leader
with over 60 market share in India. Other big
players in this segment are Uber, Meru, Tab and
Airport Taxis. In the entertainment and food
categories, Bookmyshow and Zomato are popular.
Zomato provides useful information to food loving
customers for different restaurants and their
listing charges fees on the site. Whereas, at
Bookmyshow users can buy movie tickets directly
from its site.
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Mobile Applications Development Impact On Indian
Users Behavior
On analysing previous years mobile application
market revenue trend in India, we can expect the
same steady growth in the revenue for the current
year also. The successful launching of 3G and 4G
LTE technologies are further contributing to
propel mobile apps market and expected to
increase by 166.8 per year. Scope and
Challenges Following major Scope and Challenges
are hitting hard on Mobile Applications Market In
India Dynamics of Mobile App Market mobile app
development As per current market scenario in
India, experts have found Android as a leading
mobile App development player that is very much
opposite to the international market scenario
specifically in US where iOS is the major player
for mobile app development. In India iOS mobile
app development accounts for merely 2.
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Mobile Applications Development Impact On Indian
Users Behavior
Popular Mobile Application Categories We have
already discussed above about some of the popular
mobile apps currently impacting on Indian users
behaviour. One of the reputed research analyst of
Netscribes also categorised all mobile apps on
the basis of their popularity in India in
increasing order. As per their review, in India
the most popular apps are Social Media, News and
Infotainment followed by Mobile Games, Music and
Video Streaming. Willingness To Pay for Paid
App Some of the previous researches are expecting
that total users spending may fall by USD 0.81 in
the coming years, it may sound true! But this can
be overcome by the increased number of 3G 4G
users. By the end of year 2017, the total revenue
generated by paid apps is expected to reach
billions. A Language Can Be A Barrier In India,
for a mobile application operator language
barrier can be a major problem to face. Here,
only a quarter of population who owns smart
phones can comfortable read or write in English
language. Worldwide mostly mobile applications
uses English in its preferred platform, so mobile
apps are encountering a severe problem to
penetrate in a wide Indian market.
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Mobile Applications Development Impact On Indian
Users Behavior
Affordability for Smart Phones No matter,
popularity of smart phones among mobile users is
increasing day by day, but a large portion of
people are still unable to afford these expensive
phones and bound to use economical basic feature
mobile phones. So, a big mass of mobile app
developers have to concentrate more on creating
mobile apps that can be functional on basic
feature phones also. Popularity Of Mobile Money
Transaction Applications   Today, we can witness
an interesting trend and rise in number of money
transactions through popular mobile applications
i.e. Paytm Mobiwik etc. On yearly basis these
mobile apps transactions accounts for approx
seven million. Moreover, implementation of new
finance application models are allowing more safe
and secure transactions and thereby encouraging
the users willingness to pay through secured
mobile applications. The Future
Opportunities mobile application development in
india Presently, India has made its name by
registering the top 5 mobile application in
global mobile apps market. It is not going to
stop here! In years to come, we can see an upward
drift with many more possibilities to grow in the
mobile app market. This can be further fueled
with the improvement in quality of value added
services provided by the major mobile companies.
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Mobile Applications Development Impact On Indian
Users Behavior
A huge number of publishers and the renowned
software companies are now looking to enter the
Indian mobile app market and expected to fuel its
growth even further in coming years. What is your
plan for creating your own Mobile App? Without a
mobile app development, your business can not
flourish and remain incomplete. It is the high
time to enter in to the mobile app market. Do not
let your competitors to snatch this opportunity.
It would be a big mistake to wait for a right
time related to mobile app. Create your own app
now! And reach out to your vast potential
audience. Sources http//www.brihaspatitech.com/
blog/mobile-applications-development-influence-ind
ian-market/
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