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• MHA 626 Week 2 Assignment SWOT Analysis (Banner
  Health Organization)

• MHA 626 Week 2 Assignment SWOT Analysis
  (Department of Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project.

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
• This weeks assignment will allow you to generate
  content that you will incorporate into the Market
  Analysis section of your Final Project. To
  prepare for this assignment, read Chapter 4 of
  the course text and the article by Simoneaux and
  Stroud (2011)

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• MHA 626 Week 2 Discussion 1 Patient Centered
  Marketing

• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies

• Patient-Centered Marketing
• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics. As mentioned in Chapter 7 of the
  course text, marketing involves both the
  creation and distribution of goods and services

• Selecting Marketing Strategies
• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that support the goals of the strategic
  plan.

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• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Banner Health Organization)

• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Department of Defense
  military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
• This weeks assignment will provide information
  regarding marketable objectives found within the
  strategic plan for your chosen HCO. The
  information can be applied to the Introduction
  portion of the marketing plan for your Final
  Project

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
• This weeks assignment will provide information
  regarding marketable objectives found within the
  strategic plan for your chosen HCO. The
  information can be applied to the Introduction
  portion of the marketing plan for your Final
  Project.

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• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• MHA 626 Week 3 Discussion 2 Examining Market
  Research Strategies

• Internal and External Environmental Analyses
• For this discussion, you will examine information
  and data from the SWOT analysis you conducted in
  Week Two and learn how that information and data
  can be applied to the Environmental Analysis
  section of your marketing plan for the Final
  Project

• Examining Market Research Strategies
• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare organizations are becoming
  increasingly diversified regarding services
  offered

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• MHA 626 Week 4 Assignment Database Marketing
  (Banner Health Organization)

• MHA 626 Week 4 Assignment Database Marketing
  (Department of Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing
• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender, age, occupation, and lifestyles.

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing
• This week you will obtain information on database
  marketing to support the Marketing Mix section of
  your Final Project. As discussed in Chapter 10 of
  the course text, database marketing centers on
  gathering customer-based information such as
  gender

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• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities and Strategies

• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures

• Marketing Opportunities and Strategies
• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project. Specifically, you will focus on your
  chosen HCOs marketing opportunities and goals.
  To prepare for this discussion, read Chapter 9 of
  the course text. In addition, examine your
  healthcare organizations SWOT analysis

• Planning and Control Measures
• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service. As
  discussed in Chapter 12, planning and control
  processes should be integrated that is, both
  processes should be used to obtain feedback that
  will allow the marketing team to successfully
  reach strategic objectives through the marketing
  plan

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• MHA 626 Week 5 Discussion 2 Implementation of
  Performance Evaluation

• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding Social Media and Marketing

• Implementation of Performance Evaluation
• This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation. As
  discussed in Chapter 12, the implementation of
  performance evaluation methods is an ongoing
  process that aids the marketing department in
  determining the success of its current programs
  and the positive direction for future marketing
  actions.

• Ethical and Legal Issues Surrounding Social Media
  and Marketing
• This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing. As discussed in Chapters 10 and 11 of
  the course text and this weeks required article,
  the use of social media within marketing plans
  provides opportunities for marketing departments
  to improve customer contact and brand awareness.

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• MHA 626 Week 6 Final Paper Marketing Plan (Banner
  Health Organization)

• MHA 626 Week 6 Final Paper Marketing Plan
  (Department of Defense military medicine)

• Marketing Plan
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization

• Marketing Plan
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate

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