Are you desolated by Google’s Possum Update?

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Are you desolated by Googles Possum Update?
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Unlike previous updates which seek to improve
users experience, Pigeon's core focus was on
improving local search result. This ties with the
idea of making local searches similar to organic
search ranking by utilizing knowledge graph,
spelling correction, and synonyms, among others
(in short, behind-the-scene changes). Google also
announced that this update rooted to improve the
ranking parameters for distance and local
queries.
Possum is an update for Googles local search
rankings algorithm. It decides when businesses
will show up in local search results, sometimes
filtering business listings out of search
results. This means that some local businesses
might not always appear for the same search. The
main aim is to alter local results and to avoid
spam in Google's result. The update will filter
out similar listings for an industry and location
in the same way it would normally filter out a
businesss second listing. This would happen if
you have more than one Google My Business page,
or if your listing was duplicated because of a
change of name, address and phone number.
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 Significance of Physical Location
Google will now consider your physical location
rather  than other locations. For example, if you
are situated in Bangalore and you are searching
for SEO providers in Pune, your search will
include more of SEO providers In Bangalore than
in Pune.
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 Google Local Filter Guidelines
With the new Possum update, businesses with the
same street addresses and industry will be
filtered. For example, if there are two companies
who provide the same services and are situated in
the same building , only one might appear in the
search engine result page.
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Businesses owned by the same company
If an SEO company had two offices in the same
city, one of them would be filtered out. That is
because they are owned by the same company and
have common information on them like company
name, phone number, website or email address.
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Listings will include businesses that are located
on outskirts of a city
Earlier, when a user searched for something the
results were quite restricted and showed results
from a specific area. With Googles new update
it  shows  a larger area than the area a search
was done in. For example, before this update if
someone searched for SEO Companies in Pune  it
used to show restricted results in that area. But
now,  it will not only show areas around search
location, but also cities or towns that are
situated close by. 
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Uncertainty in similar search results
There is a vast difference seen in slight keyword
variations. Previously, you would see quite
similar results if you typed Best SEO Company in
Pune or SEO Company in Pune or SEO service
providers in Pune. Since the update a lot of
fluctuations have been seen between similar
keywords.
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After this update businesses may find changes in
Googles organic search results and loss of
visibility within local areas. These may be some
reasons that your business may show on local
search.
Appropinquity of a searcher People searching
near the business are likely to see your
company. Lifespan of a listing till date
Listings that have been around for a longer time
have a high ranking power. Organic ranking -
Businesses that have higher organic ranks do well
in the local search results. Identical listings
- Businesses that have a number of listings may
be filtered or suppressed.
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