Title: Curate, Snip, Score
1(No Transcript)
2 Curate, Snip, Score
Introdu
ction
Free Traffic is one of those
things that everybody wants, but very few
are exactly sure how to go about it
without spamming.
The method Im
showing you here will allow you to use the
popularity of
many famous sites and
merely add a discrete link to a link of your
choice.
It is not black
hat or spammy and is genuinely useful because you
will be
sharing great content. It
also provides people with useful information
from around the web.
Once set up, it can take up as much
or a little time as you wish around
15-20 minutes per day maximum is
fine. Apart from your time, it does not
have to take up any of your money at
all, although there are cost options
to increase your reach if you wish.
And so we begin
3 Content Curation and The Art of
Sharing
Social media is a sharing
environment. People love to share snippets of
entertainment and information that
they have found elsewhere. I have
found a great way to profit from this
information sharing, using some of
the biggest sites on the web. Whats
more, what you share, others can
share as well and multiply the reach
of your findings and therefore the
links you choose to share.
I will explain the basic outline
although it can be used with almost any
news, story, curation or blog site.
Anything that provides a stream of
changing and useful information in
your chosen niche. This last bit is
important if you want to get useful
traffic from these sources.
You will
need the following
Firefox or Chrome
web browser
Snip.ly - free account
Buffer free account
optional free Hootsuite account
Scoop.it is a good curation source
but many others are usable. A free
account will do to start with.
3 or 4 social media accounts with
good followings / friends. I suggest
Facebook, Twitter at least. I havent
tried this with Pinterest or Instagram
but if Buffer and / or Hootsuite
support them, I dont see a problem
provided they allow links.
The process is quite simple. We are
going to use a curation source
(scoop.
it) to find good content. Snip.ly enables us to
shorten the link and
at the same time
add a button or text link to the bottom of the
page.
Buffer and Hootsuite allow us
to share the snip.ly link at times of our
choosing.
Heres the
detailed story.
Start by creating your
Buffer account and link up your social media
accounts to it. I could spell it out
for you, but youre an intelligent person
and you dont need me to tell you in
nauseating detail. One of the
options
if youre using Firefox or Chrome is to have the
site install apps
inside the browser.
Take these options.
Link up your
social accounts.
4 Also, while youre at Buffer, set up
the timings for your posts to go out for
each of your social accounts. They
dont all have to be a t the same
times or frequencies. For instance, I
post 10 tweets per day but only 5
each to Facebook and LinkedIn.
Do the same for Hootsuite if you want
to. There is a reason you might
and I will explain later why. Again,
install the browser add-on.
Go to
snip.ly and create a free account there too. Also
install the
browser add-on (that
little S in the blue square will become your best
friend) and integrate Buffer and
Hootsuite at the same time. You may
also need to add your social accounts
into this site too.
While in youre
in snip.ly you can also set up some links, which
will be
where you want to send
traffic. I suggest squeeze pages, but there is
nothing to stop your links being to
your blog, to a CPA offer or direct to
an affiliate offer, if thats your
wish.
A free snip.ly account does
limit how your links will look, especially in the
color department. If you want red
buttons, youre going to need to have a
paid account. If you can accept the
standard blue button, youll be fine.
You can add an image and one of
yourself will engender more trust or
at least, a brand or logo. You only
have a limited space for your
message
so make good use of it. A good call to action on
the button is
also a requirement.
Finally, head on over to scoop.it and
create an account there. With a
free account you are only allowed one
keyword phrase so try to make it
niche related. Of course, if you have
other sources you wish to use then
scoop.it is optional, but its a good
place to start.
Now down to business
5 The Business End of the Deal
For this to work best, you really
need a page where there is a single
article, so the page will have a
longer URL than the home page of a site.
The length of the URL is not a
problem as our first action will be to
shorten it.
When youre
on the page you require (if youre using
scoop.it, right click
the headline
and open it in a new tab to make it easy) simply
click the
snip.ly button at the top
of your browser.
This brings up the
snip.ly pop-up with the page URL already snipped
for
you and allows you to select
which CTA you want to use. By default, the
last one you used will be ready, but
you can use others or create a new
one. Click the blue SNIP button at
the bottom of the pop up to go onto
page 2.
You will now see,
at the bottom of the page, what your CTA will
look like
to people that you send to
your snipped link. You are also given the
option to copy your link and to post
it to various social sites. The
important one as far as were
concerned in the Buffer icon.
Clicking
on that icon brings up the Buffer pop up where
you can add
your snipped link to your
queue as well as selecting which of your social
sites you want the link posted to. By
default, all the sites are selected.
If you have Facebook as one of your
social accounts, you will need to
copy and paste the info from the top
box into the Facebook one or write
some additional information. You will
be reminded if the Facebook block
is empty.
Buffer will
overwrite your snip.ly link but dont worry. It
will still work OK.
And thats it.
Just repeat this for other interesting articles
that you find,
but bear in mind the
following limitations of free.
A
free snip.ly account only allows 1000 pop ups
(not clicks). If an article
you share
goes really viral, you could miss out.
A free Buffer account only lets you
queue up 10 posts at a time per
social account and 4 social accounts
(Facebook, Twitter, LinkedIn and
Google). This is when having the
Hootsuite account (with 3 more
account
s or the same ones) can be useful as you can now
use the
timing feature there or
select best time and let Hootsuite decide when
6 to send it. You could also put up a
different set of social accounts on
Hootsuite and have more coverage
again.
A paid Buffer account will
also let you have a 100 links (so you can do 4
updates an hour, if you wish) at a
time and add an RSS feed so if you
update your blog, it will
automatically be fed into your Buffer stack.
However, using IFTTT (If This Then
That) is a better site and more
versatile as to where you can send
your blog feed.
Now occasionally, a
snip.ly link on the pop up there will be a
warning
that the site youre snipping
does not support iframes and that your snip
will work but the CTA will not show.
Whether you carry on at this point is
up to you. The snip link is still
good, but your pop up with your link on it
wont appear.
You may
well find, if you are promoting interesting
comment that your
friends/followers
list will start to grow with interested people
(my Twitter
followers went from 1500
to over 5000 in a few weeks after I started
sharing content).
Now I
wont say that the click-through rate is very
high but all this is free
apart from
10 to 20 minutes of your time each day. Once you
get used to
doing this you will be
able to fill up Buffer very quickly for a day.
If you set up Buffer to do 10 posts
over 24 hours to each of your social
media accounts, you can make this
procedure part of your daily routine.
Should you need more help, please
feel free to contact me
Steven Lucas
http//stevenlucasmarketing.com
admin_at_stevenlucasmarketing.com
7 Resource Area
Buffer.com
Hootsuite.com
Snip.ly
Scoop.it
IFTTT.com
Extra
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