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Considerations before filing a Patent - Entroids

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Build a prototype first to determine your product's functionality. It will ensures you have a close-to-final design when you do file for a patent. Changes in materials or mechanics is difficult once your patent's been filed. – PowerPoint PPT presentation

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Title: Considerations before filing a Patent - Entroids


1
Startup Founders DilemmaTo Patent Or Not To
Patent
  • Vijay Kambhammettu
  • Co-Founder Entroids LLC

2
What you could learn in here.
  • Considerations before filing A patent
  • I patent my product because
  • I would not patent my product because
  • Two typical patents types. Which ones for you?
  • The 3rd type that saves you time money

3
Considerations before filing a Patent
  • Prototype
  • Build a prototype first to determine your
    product's functionality. It will ensures you have
    a close-to-final design when you do file for a
    patent. Changes in materials or mechanics is
    difficult once your patent's been filed. It
    address you to solve the Problem-Solution fit in
    the product development process.
  • Market research
  • Define your market and determine how large it is.
    If it's too small, your product may not be
    commercially viable. Validate the market
    acceptance by talking to actual beta customers in
    private. This helps validate your Product
    Market fit understanding.
  • Cost to manufacture
  • Estimate how much would it cost to manufacture
    and sell in your product in the identified market
    segment. If it costs more to make and sell than
    the market is willing to pay, your invention is
    just a money pit.
  • Patent research 
  • Make sure your idea isn't infringing on someone
    else's patent. To do that, you should conduct a
    "preliminary patent search." This step will help
    ensure that your idea hasn't already been
    patented. Visit www.uspto.gov on how to do
    search yourself.

4
I would patent my product for .
  • Manufacturing and commercial rights
  • So you are a startup founder who has successfully
    developed a customer fit product for a very large
    market size but you know the some XYZ company is
    going to make a cheaper copy and reduce your
    sales. This is where you SHOULD patent your
    product and acquire manufacturing and commercial
    rights to make the maximum profit.
  • License the patent or sell it
  • So you have done further research and found out
    that you can launch a better version and make
    more money and the current patent is of no longer
    interest to you. This is where you SELL your
    patent to make money.
  • Keeping competitors at bay
  • The primary reason that founders patent their
    creation is to prevent competitors from using
    their idea and technology. Secondly investors
    feel secure with a patented product as their
    investment would not go in vain.

5
I would not patent my product for.
  • Finances Involved
  • To Patent Product A significant legal fee must
    be paid to retain the rights. Failure to pay
    results in loss of patent rights meaning anyone
    can copy your idea. Being a startup founder who
    has just started product development there are so
    many things to worry about most important of
    which are customer validation and development of
    a product which actually sells. Extra financial
    burden of the patent hurts such early stage
    startups and burns out their capital.
  • For Defending Patent Even if you patent the
    product there still is a possibility that someone
    somewhere may be working on the similar idea. If
    such a situation arise then you must be ready to
    defend your patent to retain rights.
  • Diverts Focus
  • Patent is an important step but not the first
    step. If you are focused on protecting an idea
    without even considering that how will it look
    once it goes into the stage ahead of blueprint
    will consumers be interested? What if the design
    isn't as productive as the theory? If you are not
    asking these questions in the beginning then you
    are wasting your investment on patent rights.
    Remember Development of the product which your
    customer want is the first and the most important
    step not preservation of idea
  • Public Records
  • Once you patent your product s every single
    details of it becomes public. Even your
    competitors have access to it and they can launch
    the better version once your patent expires or
    find loop holes and beat your to market

6
Two key types of patents for StartupsWhich ones
for you?
  • Utility Patent
  • Issued for the invention of a new and useful
    process, machine, manufacture, or composition of
    matter, or a new and useful improvement thereof,
    it generally permits its owner to exclude others
    from making, using, or selling the invention for
    a period of up to twenty years from the date of
    patent application filing, subject to the payment
    of maintenance fees. Approximately 90 of the
    patent documents issued by the USPTO in recent
    years have been utility patents, also referred to
    as "patents for invention".
  • Benefits 1. Protects the functional aspects of
    an invention. 2. Can provide broad patent
    protection making it difficult for a competing
    product to avoid patent infringement. 3. Capable
    of protecting many different variations of a
    product with a single utility patent.
  • Pitfalls 1. More expensive than a design patent.
    2. Takes longer to receive patent protection
    (normally 2-3 years). 3. Does not protect the
    ornamental features of an invention.
  • Design Patent
  • Issued for a new, original, and ornamental design
    embodied in or applied to an article of
    manufacture, it permits its owner to exclude
    others from making, using, or selling the design
    for a period of fourteen years from the date of
    patent grant. Design patents are not subject to
    the payment of maintenance fees.
  • Benefits 1. Cheaper than utility patent. 2.
    Usually faster patent protection at the U.S.
    Patent Office (normally between 1-2 years). 3. If
    the main feature of the new product is
    the appearance (i.e. ornamental design), then a
    design patent will protect this main feature
  • Pitfalls 1. Design patents do not protect the
    functional features of an invention (most
    inventions have functional features). 2. Design
    patents can be relatively easy to design around
    by simply changing the overall appearance of the
    competing product. 3. Difficult to protect
    different variations of product.

Source http//www.uspto.gov/web/offices/ac/ido/oe
ip/taf/patdesc.htm
7
The 3rd type, that saves Time Money
Provisional Patent
  • What is Provisional Patent (PPA)?
  • PPA is a patent application that can be used by a
    patent applicant to secure a filing date while
    avoiding the costs associated with the filing and
    prosecution of a non-provisional patent
    application. More specifically, if a
    non-provisional application is filed within one
    year from the filing date of a PPA, the
    non-provisional application may claim the benefit
    of the filing date of the PPA.
  • Because a PPA is not examined, an applicant can
    also avoid the costs typically associated with
    non-provisional patent prosecution (certain
    attorney's fees, for example) for a year while
    determining whether his/her invention is
    commercially viable. Further, because a PPA is
    not made public unless its application number is
    noted in a later-published application or patent,
    the failure by an applicant to file a
    non-provisional application based on his/her PPA
    will not lead to public disclosure of his/her
    invention
  • The Benefits
  • A PPA essentially provides a one-year extension
    as to the filing of a U.S. non-provisional patent
    application.
  • Because a PPA is not examined, an applicant can
    also avoid the costs associated with prosecuting
    a non-provisional application during this
    one-year period.
  • The Pitfalls
  • There are no extensions on the one-year time
    limit for filing a non-provisional application
    claiming benefit of a PPA filing date
  • If the PPA does not adequately describe all that
    is claimed in the later-filed non-provisional
    application, then the material added in the
    non-provisional application may not rely on the
    PPA filing date

Source http//www.uspto.gov/web/offices/ac/ido/oe
ip/taf/patdesc.htm
8
More Information .
  • http//bit.ly/211BujS

http//1.usa.gov/1HeRz7w
9
Success Planning ExecutionPerfect Execution
is the art of getting things done faster
About Entroids Your Innovative Product
Development GPS
Perfect Execution The best selling book by Larry
Bossidy and Ram Charan has the title Execution
The discipline of getting things done. Perfect
execution is an extension to this definition.
Startup life is chaotic and its easy to get
caught in the whirlwind of daily firefighting and
lose focus on more important things. Keeping
focus of the team and the habit of getting
important things done is the core of Perfect
Execution.
Strategic Execution Key to success is simplifying
strategy to tactical activities that result in
achieving the goals and keeping the team focused
and getting these tasks done. The activities of
the team will be in flux depending on
circumstances. Keeping team tasks nimble and
aligned to strategic needs is the ultimate
challenge. It is the key differentiator for
winning at execution.
The Science Of Startups I wish we could say there
is a formula for success. Next best thing is to
use productivity tools that keep your team tasks
aligned to the strategic needs. One simple and
effective tool to use is the A3 Management
Process popularized by Toyota. At Entroids.com,
we understand the need for speed and consistency
in getting results. It is one way to automate
productivity and promote team accountability.
10
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