Global Swiss Watches Market

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Global Swiss Watches Market
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Summary
Luxury is derived from the Latin word luxus,
meaning excess. Luxury goods or service are
defined as rare products or superior services
with value higher than their core function,
incorporating culture and philosophy. Luxury
watches represent perfect mix of precision,
quality, design, technology and perfect
workmanship. These are one of the most sought
after tangible luxury good. Swiss watchmaking
industry is known for worlds finest luxury
watches since ages featuring prestigious brands
such as Rolex, Cartier and Omega.
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Global watch industry has Switzerland and China
as its undisputable leaders. Switzerland
dominates in value terms with luxurious high-end
watches. On the other hand, China dominates in
terms of sales volume of lower cost quartz
watches. Market analysis segment of the report
The Swiss Watch Market Outlook 2020 provides
with revenue of global luxury watches industry as
well as that of Swiss watches. It also throws
light on trade information with leading exporters
and importers of luxury watches. The market has
further been segmented on the basis of various
parameters such as finished watches by category
Mechanical and Electronic material used such as
gold-steel, precious metals, steel, etc.
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Historically, the luxury goods industry such as
that of prestigious Swiss watches is often
asserted as being immune to macroeconomic
uncertainties and crises. However, factors such
as reduction of sales in Hong Kong, increase in
counterfeiting of Swiss watches, threat from
Smartwatches and limit on movement deliveries by
ETA, Swatch has been hindering industrys
growth. Downturn in Swiss watch sales in the
year 2015 was mainly seen as a result of decrease
in Swiss watch exports to leading destinations.
Nevertheless, the industry manifested export
figure of CHF 21.5 billion fueled by growth
drivers such as rise in number of High Networth
Individuals (HNIs) globally, growth in emerging
markets and ameliorating global economy.
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The report also covers section of major trends
and industry developments in recent years which
influences industry dynamics. Some of these
trends include layoff in luxury Swiss watch
market due to downturn, launch of Smartwatches by
Swiss watch companies, securing key partnerships
in sports and focus of Swiss watchmakers on lady
timepieces and Vintage watch. At the end, the
report provides detailed analysis of leading
Swiss watchmakers in the Global luxury watches
market. These include The Swatch Group SA,
Compagnie Financiere Richemont SA and Rolex SA.
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These players have been profiled based on
attributes such as business overview, product
segments, financial and business strategies. It
also compiles performance comparison of
aforementioned companies and other leading brands
in the Swiss watch making industry based on
various parameters in the competitive landscape
section. The report includes relevant
information which can be fruitful for clients in
evaluating opportunities in Swiss watch making
industry.
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Table Of Content

• Executive Summary
• Research Methodology
• Luxury Goods Industry
• Swiss Watches Market Analysis
• Swiss Watches Industry Trends and Developments
• Swiss Watches Industry Growth Drivers
  Challenges
• Competitive Landscape
• SWOT Analysis
• Company Profiles

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Full Report Global Swiss Watches Market
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