MKTG 522 Course Experience Tradition / mktg522mentor.com

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• MKTG 522 Week 1 DQ 1 (Market Research)

• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)

• Name the six steps in the marketing research
  process as discussed in the Kotler text.
• Why is it important to include all of these steps
  in the research process?
• Why is the first step the most important?

• Why is it important for a company to have a well
  written mission statement?
• What key points do you think need to be included
  in the mission statement?
• Should a mission statement also be a marketing
  tool?

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• MKTG 522 Week 1 to 7 All DQs

• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

• MKTG 522 Week 1 DQ 1 (Market Research)
• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)
• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
• MKTG 522 Week 2 DQ 2 (Target Market Selection)
• MKTG 522 Week 3 DQ 1 (Branding)

• What are some of the factors that influence
  consumers buying behavior?
• Have the purchasing habits of your parents and/or
  grandparents influenced your buying behavior?
• If you were to open your refrigerator and
  cupboards and compare the contents with those of
  your parents, would you find some brands in
  common?

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• MKTG 522 Week 2 DQ 2 (Target Market Selection)

• MKTG 522 Week 3 Assignment Create the Value (2
  Papers)

• What are some of the challenges faced by
  marketers as they attempt to define their target
  markets?
• How necessary is it to fine-tune your Marketing
  Plan so that your target market is clearly
  defined and measurable?
• Why is extensive research necessary for an
  accurate definition of a target market?

• This Tutorial contains 2 Papers
• Week 3 Assignment
• Create the Value Market Segmentation Analysis
  and a Value Proposition
• Your U.S.-based company has decided to explore
  the possibility of developing a business based on
  the organic farm concept Daylesforddeveloped by
  Lady Bamfordwhich is successful in the UK
  (daylesford.com).

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• MKTG 522 Week 3 DQ 1 (Branding)

• MKTG 522 Week 3 DQ 2 (Competitive Strategies)

• Procter Procter Gamble (PG) perhaps
  epitomizes the ability to create highly
  successful brands and marketing efforts. Read the
  Breakthrough Marketing case study about Procter
  Gamble on page 269 in chapter 9 of your e-text.

• As part of the Marketing Mix, PRICE, P, is
  important to the marketer. Yet when we look at
  price, it is more than just a dollar figure. What
  does price represent to the consumer? What does
  price represent to the marketer?

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• MKTG 522 Week 4 DQ 1 (Pricing Strategies)

• MKTG 522 Week 4 DQ 2 (Marketing of Services)

• As part of the Marketing Mix, PRICE, P, is
  important to the marketer. Yet when we look at
  price, it is more than just a dollar figure. What
  does price represent to the consumer? What does
  price represent to the marketer?

• How is the marketing of services different than
  the marketing of a product? What are the
  challenges of marketing a service? How is
  marketing shoes different from marketing shoe
  repair?

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• MKTG 522 Week 5 Deliver the Value IKEA Case Study
  (3 PPT)

• MKTG 522 Week 5 DQ 1 (Channels of Distribution)

• This Tutorial contains 3 PPT/Tutorials
• Week 5 Assignment
• Your assignment this week is to review the IKEA
  Case Study below. While reviewing it, consider it
  as background information for your upcoming
  presentation to the IKEA Senior Management Team.
  More details on your upcoming PowerPoint

• As part of the Marketing Mix, Place, or Channels
  of Distribution, is important to understand. What
  is the difference between Direct channels of
  distribution and Indirect channels of
  distribution?

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• MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
  Logistics)

• MKTG 522 Week 6 Assignment Communicate the Value
  (2 Papers)

• Describe Market Logistics. What are some of the
  steps necessary for market logistics planning?
  Please provide an example.

• This Tutorial contains 2 Papers
• Week 6
• Assignment Communicate the Value
• Communicate the Value Integrated Marketing
  Communications Brief
• Please select a brand that has a brand problem.
  For example, recent player legal troubles have
  been a problem for the NFL brand.

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• MKTG 522 Week 6 DQ 1 (Marketing Communications)

• MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)

• Describe Integrated Marketing Communications
  (IMC). Why is it so important in the 21st century
  for marketers to embrace this? What are some of
  the concerns of the marketer when it comes to
  creating an IMC approach via the promotional mix
  components of advertising, public relations,
  sales promotion, direct marketing, and personal
  selling?

• Select an advertisement to which you have
  recently been exposed. It can be in any paid
  communications medium, such as TV, radio,
  newspaper, or magazine. The ad that you select
  should be one to which others in the class can
  easily relate, such as Verizon's "Can you hear me
  now?" ads or the Aflac ad (with the white duck
  that squawks "AFFFFLAAAAAAAC!")

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• MKTG 522 Week 7 Course Project Marketing Plan (5
  Projects)

• MKTG 522 Week 7 DQ 1 (International Markets)

• This Tutorial contains 5 Projects
• Project 1 A Sister Can Fix It Upholster Shop
• Project 2 Wall Street Bar
• Project 3 Pasta Restaurant
• Project 4 Louis Vuitton
• Project 5 Cheesecake Factory

• Kellogg Company (you know them as Kellogg's,
  makers of Rice Krispies, Corn Flakes, and a
  variety of other cold cereal products) celebrated
  its 100th anniversary a few years ago in 2006. As
  with many companies, it has attempted to expand
  internationally.

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• MKTG 522 Week 7 DQ 2 (Ethics and Social
  Responsibility)

• Customer complaints about Toyota cars suddenly
  accelerating were initially downplayed by Toyota
  Motor Sales in December 2009, which initially
  stated that it was caused by the driver's side
  carpeting getting in the way of the pedal.
  Toyota's announcements at the beginning of 2010,
  however, suggested that the real culprit was a
  defective gas pedal.

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