Enhance Your Search Ranking With These Basic SEO Tips

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Enhance Your Search Ranking With These Basic SEO
Tips

• Submitted By Soapmedia Inc

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• No one would want to buy your products if they do
  not even see. If you want to sell your products
  or to let people know what you are offering, you
  need to have an audience. In this sense, search
  engine optimization can help. For your website to
  be found not only by search engines but also by
  your target market, you need to equip yourself at
  least with the basics of SEO.

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• Basic SEO is essential and fundamental in
  ensuring that your website is positioned properly
  and on the top page of the search results on
  major search engines. This means that you need to
  find ways to enhance your website visibility in
  order for you to drive more traffic to your site
  and to increase your visitors.

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• SEO can be complex and would often involve site
  restructuring which will require you to seek help
  from an SEO company Ottawa. But there are as well
  a few simple things that you can do by yourself
  to enhance your search engine ranking.

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Monitor Your Search Engine Ranking

• For you to know where your website is currently
  standing, you would need to always monitor your
  search engine ranking. You can do this with the
  help of different tools that show your page rank.
  The most popular and reliable tools being used by
  many website owners today are the Google toolbar
  and Alexa. It is also equally important that you
  regularly monitor your referrer log in order for
  you to have an idea of the search terms or
  keywords used by your visitors to find your
  website. It also shows where your traffic is
  coming from.

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Choose The Right Keyword

• Your referrer log will give you an idea what
  search terms are commonly used by your visitors
  to get to your website.
• For your visitors to find your website when they
  search on Google, you should include appropriate
  keywords on the different aspects of your website
  including on your URLs, titles, content, page
  header, and image names.
• These keywords must describe the main theme of
  your site. Use keywords strategically and avoid
  using too many keywords to avoid being flagged as
  a spammer.
• If search engines find you guilty of keyword
  stuffing, you will be penalized and the search
  engines will not crawl your website.
• If you are not sure about what particular
  keywords are appropriate for your website, you
  can ask someone who offers Ottawa SEO services to
  check it for you.

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Add Sitemap

• A site map is a specific page on your website
  where you will list and include the links to all
  the major pages on your website. It will help
  search engine spiders to search and crawl your
  website easier.

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Create Quality Content

• Content is still king. One basic SEO tip that any
  SEO company Ottawa would give you is to create
  only quality, highly engaging, and fresh content.
  Updating your existing content on a regular basis
  is also very crucial in increasing your website
  traffic. Write for your audience and not for
  yourself. Think of something that is useful in
  the eyes of your readers.

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Thank You