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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Entire Course

• BUS 235 Week 1 DQ 1 Marketing Trends

• BUS 235 Week 1 DQ 1 Marketing Trends
• BUS 235 Week 1 DQ 2 Customer Needs and Wants
• BUS 235 Week 2 DQ 1 Market Research
• BUS 235 Week 2 DQ 2 Customer Loyalty
• BUS 235 Week 3 DQ 1 Branding Debate
• BUS 235 Week 3 DQ 2 New Product Development

• Marketing Trends
• Consider the broad changes occurring in marketing
  today and identify themes that you believe are
  emerging from these changes. Can these themes and
  changes be related to societal forces? How?
  Provide examples of societal changes and how
  these changes have impacted the way marketing
  activities

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 1 DQ 2 Customer Needs and Wants

• BUS 235 Week 2 DQ 1 Market Research

• Customer Needs and Wants
• Marketing has often been defined in terms of
  satisfying customers needs and wants however,
  marketing critics argue that marketing can be
  unethical by creating needs and wants that did
  not exist before. Marketing can encourage
  customers to spend money on goods and services
  they really do not need or want.

• Market Research
• Describe methods you would use to analyze one of
  these three different markets consumer,
  industrial or international markets. What
  challenges would you face to ensure accurate data
  gathering in the market and what recommendations
  would you make to overcome those challenges?
  Respond to at

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 2 DQ 2 Customer Loyalty

• BUS 235 Week 3 Assignment Retail Store (Walmart)

• Customer Loyalty
•  Successful companies recognize that high
  satisfaction leads to high customer loyalty.
  Provide an example of a company to which you are
  loyal in terms of buying products or services.
  What marketing actions does the company take to
  promote your loyalty and satisfaction? Respond
  to at least two of your classmates postings.

• Week 3 Assignment
• Visit any retail establishment of your choice in
  order to gain specific knowledge about the
  marketing activities of the operation. Provide a
  2-3 page report on your visit using at least two
  references (one reference to be the textbook) to
  support your analysis. Suggested areas to analyze
  include

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 3 DQ 1 Branding Debate

• BUS 235 Week 3 DQ 2 New Product Development

• Branding Debate
• Take a position on one of the following
  statements a) All brands have a limited life as
  indicated by the product life cycle and will slip
  or disappear. b) There is no reason why a
  successful brand cant live forever. Provide
  examples to support your position. Respond to at
  least two of your classmates postings.

• New Product Development
•  Have you ever had a need for or interest in a
  new product or service that you wish someone had
  developed? Identify what you believe could be a
  new product or service and why you think it would
  be successful. Is the product or service targeted
  to a particular group or would it be available to
  the mass market? Describe

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 4 DQ 1 Price and Ethics

• BUS 235 Week 4 DQ 2 Service Marketing

• Price and Ethics
•  Discuss the ethics of pricing products to match
  the value that consumers are willing to pay for
  products (e.g., 2.50 bottle of water, 150
  running shoes, etc.). Is it unethical to charge
  high prices when the cost of making a product is
  significantly less than the retail price?
  Provide examples. Respond to at least

• Service Marketing
•  Identify the differences between product and
  service marketing. For example, how does Ashford
  market its services (education) differently than
  businesses offering products such as the retail
  store you visited in week three? Respond to at
  least two of your classmates postings.

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 5 DQ 1 Super Bowl Advertising

• BUS 235 Week 5 DQ 2 AMA

• Super Bowl Advertising
•  Super Bowl commercials cost millions of dollars
  (as an example, companies paid an average of 2.6
  million for 30 seconds of airtime in Super Bowl
  XLIV for the chance to reach a projected audience
  of 90 million viewers worldwide). View the latest
  Super Bowl ads.

• AMA
•  Visit the American Marketing Association, AMA,
  website and review the statement of ethics.
  Identify two companies that you believe integrate
  corporate social marketing in their overall
  strategic marketing plan. Provide examples.
  Respond to at least two of your classmates
  postings.

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BUS 235 Slingshot Academy / snaptutorial.com

• BUS 235 Week 5 Final Paper The Marketing Mix
  (Amazon)

• Week 5 Final Paper
• The Marketing Mix
• Select an existing product and identify its
  target market. Describe how each variable of the
  marketing mix (product, price, place, and
  promotion) is being executed. Address at least
  three elements of each variable.

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