Swot analysis

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SWOT Analysis
www.tapedaily.com
Created by Mehwish Sidra Bashir Umer
Rabbani Samiullah
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SWOT ANALYSIS SWOT helps a company to se itself
for better and for worse. Companies are
inherently insular and inward looking SWOTs are
a means by which a company can better understand
what it does very well and where its shortcomings
are. SWOTs will help the company size up the
competitive landscape and get some insight into
the vagaries of the marketplace. SWOT analysis
has been a framework of choice among many
managers for along time because of its simplicity
and its portrayal of the essence of sound
strategy formulation - matching a firms
opportunities and threats wit its strengths and
weaknesses. Central to making SWOT analysis
effective is accurate internal analysis the
identification of specific strengths and
weaknesses around which sound strategy can be
built.
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Current Position PepsiCo is the second largest
food and beverage company in the world. It
manufactures markets and sells a variety of
salty, sweet and grain-based snacks, carbonated
and non-carbonated beverages PepsiCo seeks to
achieve growth and long-term value in its
operational activities by creating competitive
advantages through new product innovation In
2006, PepsiCo acquired Izze Beverage Company
Naked Juice and Stacys Pita Chip Company in the
US, Star Foods in Poland, and Bluebird Foods in
New Zealand. It has expanded its presence in the
non carbonated drinks as well as snacks The
companys volume grew by 5.5 in 2006 compared
with 2005 In 2007, the company plans to expand
its market share through further acquisition and
joint ventures. In 2009, company has its
revenue upto 43.2 Billion US and its net income
was 8.04 Billion US.
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• SWOT Analysis of PepsiCo.
• Strengths
• Company Image
• Quality Conscious
• Good Relation with Franchise
• Market Share
• Large No. of diversity businesses
• Sponsorships

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• Weaknesses
• Decline in taste
• Political Franchises
• Short term Approach
• Weak Distribution
• Low Consumer Knowledge
• Lack of Soft Drink
• Financial Downfall

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Net Revenue (Comparative)
in Million US
Years
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• Opportunities
• Increase Population
• Changing Social Trend
• Diversification
• Distribution of Snack Foods

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• Threats
• Imitators
• Government Regulation
• Non-Carbonated and other Competitors Substitutes
• Corporations Shortage Problem
• Threat of Labor Strikes

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• RECOMMENDATIONS
• Promotion their products through Effecting
  Marketing and Advertising strategies.
• Improving production efficiencies through optimal
  outsourcing of production and integration.
• Produce a range of Healthy, i.e. Sugar free or
  diet Alternatives of different brands.

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