Online Grocery Store – The next frontier in Ecommerce

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Online Grocery Store The next frontier in
Ecommerce
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Imagine a grocery store that gives you a seamless
experience the moment you step in to the store
till the time you check out. A store where
check-out would no more be a big time hassle or
will take your few seconds.
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• In addition to this, you start getting reminders
  related to social offers, possible savings or
  recommendations based on your shopping history.
• What if you were being notified the moment if
  someone from your house adds a new item to the
  shared grocery list or u were given the option to
  pick up in store or given a chance to review the
  freshness ratings?

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• A mobile app providing all such things will act
  like an icing on the cake.
• Sounds far-fetched or next to impossible?
• No, it is very much possible. In fact, it is much
  closer than we think.

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The way e-commerce has spreading its wings, the
day is not so far when none of the sectors will
be spared by the wave of digitalization and only
those will lead the race who understand the needs
of a customer and giving them what they need.
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Online grocery shopping is heating up
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Online shopping, mobile penetration, apps and
delivery services are transforming the customers
shopping behavior. The well-known example ahead
of us is the grocery stores. In grocery, the
changes sparked by e-commerce have been
evolutionary rather than revolutionary. The
growth of e-commerce has outpaced the brick and
mortar retail not only in developed, but also in
developing markets.
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According to Morgan Stanley research, globally,
Fresh Online Grocery Adoption Expected to Rise
From 21 to 34 in 2016.
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Online grocery sales forecast is expected to
reach 9.8 billion in 2016, up 13 from an
estimated 8.6 billion in 2015.
( billion)
Sales will grow further 73 to reach 15 billion
by 2020
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According to Neilsen E- commerce and retail
survey, one-quarter of global respondents say
they are already ordering grocery products online
for home delivery and more than half (55) are
willing to use it in the future.
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Reasons For Buying Groceries Online
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Browse or order 247
The best thing about online grocery shopping is
that shopper can browse information 247 and can
order the grocery items anytime.
Home delivery or Pick n collect concept
Online ordering gives the shopper the convenience
of choosing home delivery or pick collect
option. Most of the stores give the shopper time
slot of two hours for home delivery or collection.
Saving Money
Shopping online means no more waiting hassles at
the checkout to pay, no parking space problem and
avoid the shopping crowd
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No more waiting lines or parking hassles
Shopping online means no more waiting hassles at
the checkout to pay, no parking space problem and
avoid the shopping crowd
Freshness and Quality
Another thing which is being complained the most
is the freshness and quality of the grocery
items. Online grocery stores ensures the quality
and freshness of the products being sent out for
home delivery.
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These all benefits has diverted the customers
towards online grocery shopping. The shifted
attitudes of todays technology- savvy customers
has ignited a spark in the minds of grocery
retailers to explore the online market.
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• The retailers who have recognized that times are
  changing and in effect to it rapidly investing in
  innovative technologies are shining like
  anything.
• Leaders in E Commerce that agree to the changing
  times have started implementing robust customer
  winning and retention strategies.
• Other retailers have also joined the race and
  adopting competitive ways of increasing their
  market share.
• Its a big wake-up call for those grocery
  retailers which still stuck up with the
  traditional form of grocery retail business

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So, what are you waiting for? The world is
changing, then why not you? Dont you want to
take your business to another level? If yes,
then the grocery retailers should focus on the
underlying engaging principles.