kelly

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Onpage Optimization
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What is Onsite Optimization?

• Onpage optimization refers to all measures that
  can be taken directly within the website in order
  to improve its position in the search rankings.
• Ex Domain Names in SEO
• Website Structure and Navigation
• Creating Filenames in Site
• Title Tag Optimization
• Meta Tags Optimization
• Copywriting and SEO Copywriting.
• Header Optimization
• Anchor Links Optimization
• Snippets Creation
• Image Tag Optimization
• Footer Optimization
• Creating an HTML and XML Sitemaps

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Domain Names in SEO

• Google follows 200 factors into each search
  ranking and the domain name is one of the
  important factors. Few long tail keywords even
  now also get ranked on the first page of Google
  based on the domain names.
• While planning to buy domain usually we
  concentrate on two factors
• Keywords
• Branding
• Keywords Many business owners always try to
  keep keyword on their domain names.
• Ex www.iottraininginhyderabad.com (Phrase match
  domain name) or PMD.
• www.buymobiles.com (Exact match domain name)
  or EMD.
• Branding Success of branding will depends on
  how people perceive and remember you.
• Ex www.google.com
• www.ibm.com
• www.deloitte.com/
• www.techmahindra.com

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Website Structure and Navigation

• Site Hierarchy
• Your site hierarchy should generally look
  something like as shown in the above diagram. The
  most simple hierarchy is to have the most
  important search ranking pages at the top, and to
  filter down to the less important pages.
• For detailed explanation of above point. Please
  check the below Image

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Website Structure and Navigation
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Website URL Should Match Your Site Structure

• Your url structure matches your hierarchy. For
  example, if you are offering online Java training
  then, your url may look like this
• www.xyztechnologies.com/training/online/Javatraini
  ng
• The url is clearly broken down into Category ?
  Sub-Category ? Product. This is easy for the
  crawlers to read and easy for your users to
  navigate.
• Make sure that you have a breadcrumb in all your
  internal pages so that the user can go
  step-by-step backwards.
• Breadcrumbs are extremely helpful to internet
  users in very large websites and especially in
  shopping sites where they can confirm they are
  browsing in the right area. For example
• Home gt Electronic Goods gt Televisions gt LCD

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Website Structure and Navigation

• Create A Low Depth Website
• Every page on your website is should accessible
  within a few clicks of your homepage. For good
  SEO, you should be looking to make your website
  3-clicks deep or less.
• Essential pages for a high quality site
• About Page
• A well designed about page improves the
  credibility and trustworthiness of a web site.
  Typical items to include in an ABOUT page
• Welcome message What the web site is about,
  when it was created etc.
• Goals of your business-Purpose, vision and goals
• Team About your team

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Website Structure and Navigation

• Contact Page Email and or physical address,
  phone to contact the business owner.
• Privacy Policy What is your policy regarding
  cookies and use of personal information. How do
  you ensure the privacy of the data you collect
  from users?
• Disclaimer Especially important if you are
  running a health related web site or blog that
  provides advice that if followed by a reader can
  create any sort of problems.
• Sitemap The sitemap page should provide easy
  access to all site pages (for example
  www.reliablesoft.net/sitemap)

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Website Structure and Navigation

• Use Internal Linking
• In the content of your webpage you need to
  maintain the links of your previous webpage or
  service.

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Title Tag Optimization

• What is a Title tag?
• A title tag is a meta HTML element that defines
  the title of a web page. It summarizes the
  contents of the page.
• Syntax lttitlegtlt/titlegt
• Best Practices For lttitlegt Tag Optimization
• Use only one per page, placed within the ltheadgt
  tag
• Place top-performing keywords in descending order
• Ensure site branding goes last
• Use no more than 70 characters, including spaces
• Avoid using stop words
• articles (such as the, an and a)
• auxiliary verbs (such as am, is, and can)
• conjunctions (such as and, or, but and
  while)
• particles (such as if, then, and thus)
• prepositions (such as of, that, on and
  for)
• pronouns (such as he, we, which and her)

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Title Tag Optimization

• 6. Reflect the most important keywords used in
  the pages body text.
• Keep it unique between pages
• Avoid duplicating the exact text string within
  the lth1gt tag text
• Avoid keyword stuffing

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Meta tags Optimization

• Meta Description
• Meta descriptions are important marketing
  messages which are intended to give the user a
  snippet of what they can expect to find by
  clicking on your website.
• Syntax ltmeta namedescription content /gt
• Steps to follow while preparing meta description
• Keep It To 155 Characters or Less
• Place your targeted keywords in the meta
  description
• Make It Welcoming
• Incorporate A Call-to-Action or Offer
• Try to keep your meta description unique.
• Test, Monitor Adapt

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Meta tags Optimization

• Meta Keywords
• Meta keywords we use only for our reference only.
  Google never index the meta keywords.
• Syntax ltmeta nameKeywords content /gt

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SEO Copywriting

• SEO copywriting refers to the art of writing copy
  that ranks well in search.
• Your SEO Copywriting service helps you to attract
  attention from both readers and search engines
• Every one feels that SEO copywriting is a very
  difficult task because in your content you are
  targeting search engine and in the mean while
  what the people are searching for - and then
  making sure that those search terms are in the
  content.
• Include keyphrases yes. But focus more on
  writing great content for your users.

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Header Optimization?

• Heading tags, as their name suggests, are used to
  differentiate the headings and sub-headings of a
  page from the rest of the content. These tags are
  also known to webmasters as HTML header tags,
  head tags and SEO header tags. The most important
  heading tag is the h1 tag and least important is
  the h6 tag.
• lth1gtThis is heading 1lt/h1gtlth2gtThis is heading
  2lt/h2gtlth3gtThis is heading 3lt/h3gtlth4gtThis is
  heading 4lt/h4gtlth5gtThis is heading
  5lt/h5gtlth6gtThis is heading 6lt/h6gt
• Put your header tag lth1gt lt/h1gt at the top of the
  page, preferably after the ltbodygt tag.
• Are you targeting the keywords you wish to rank
  higher for? Then place the targeted keywords in
  header tag in an attractive way.
• We can keep more than one header tag in a
  webpage. Google will not penalize you, but one is
  preferred. If you have a need for multiple
  titles, then perhaps it should be broken into
  multiple pages, or use one h1, or multiple h2s

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Anchor Links Optimization

• Anchor Text is the visible, clickable text in a
  hyperlink. In modern browsers, it is often blue
  and underlined, such as this link to the Your
  business homepage.
• Syntax lta href"http//www.example.com"gtExample
  Anchor Textlt/agt
• Use descriptive anchor text for all your text
  links. Most search engines consider anchor text
  of incoming links when ranking pages. Here is an
  example of anchor
• lta href"otherpage.htm" title"Anchor
  Title"gtAnchor Textlt/agt

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Rich Snippets

• Including structured data markup in web content
  helps Google algorithms better index and
  understand the content. Some data can also be
  used to create and display Rich Snippets within
  the search results.
• For example, the Rich Snippet at the right shows
  search results for a movie, including review
  stars, an aggregate rating value, and vote count
  very useful to anyone searching for information
  about this movie.
• To make your pages eligible for Rich Snippets in
  search results, add structured data of the
  appropriate type to your content. Make sure to
  comply with any policies that each type has
  regarding Rich Snippet display. 

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Rich Snippets

• Google supports Rich Snippets for the following
  data types
• Product -- Information about a product, including
  price, availability, and review ratings.
• Recipe -- Recipes that can be displayed in web
  searches and Recipe View.
• Review -- A review of an item such as a
  restaurant, movie, or store.
• Event -- An organized event, such as musical
  concerts or art festivals, that people may attend
  at a particular time and place.
• Software Application -- Information about a
  software app, including its URL, review ratings,
  and price.
• Video -- An online video, including a description
  and thumbnail.
• News article -- A news article, including
  headline, images, and publisher info.
• https//developers.google.com/structured-data/rich
  -snippets/
• https//developers.google.com/structured-data/test
  ing-tool/

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Image Tag Optimization

• Images even can generate a good amount of traffic
  from image-based search engines (Google Images
  for example).
• When you see a below picture of a shoe image with
  price tag, you instantly recognize whats going
  on in the picture.
• ltimg srcbuy-shoes-online.jpg" altBuy shoes
  online" /gt
• 1. Find the right images
• 2. Use the keyword(s) in the file name
• 3. Create descriptive alt text
• 4. The right anchor text

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Footer Optimization

• The footer links will appear in the bottom of
  your web page. The links here are no different
  from any other link, except that they appear at
  the bottom of the page and will typically point
  to all the main pages on your website.
• Footer Links should be created with more than
  just repeating the same menus that appear in your
  primary navigation. Not everyone will get to see
  these links as hopefully everything they are
  looking for can be found at the top of your page.

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Creating an HTML and XML Sitemaps

• What is a Sitemap?
• A Sitemap is a directory of all the pages of your
  website. An XML or HTML sitemap is designed
  specifically for the search engines to read
  i.e. theyre not designed or very useful for
  people.
• Advantages of sitemap?
• Search engine index majority pages of your
  website faster.
• Using sitemaps has many benefits, not only easier
  navigation and better visibility by search
  engines.
• Sitemaps offer the opportunity to inform search
  engines immediately about any changes on your
  site.
• How To Create A Sitemap
• Using https//www.xml-sitemaps.com/ tool we can
  create HTML and XML sitemap.

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Creating an HTML and XML Sitemaps

• We can submit the Sitemaps to search engines in
  two methods
•  
• Directly submitting sitemap to Google using
• www.google.com/addurl
• Using Google webmaster tools we can submit the
  sitemap to Google search engine.

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URL Rewriting

• URL rewriting helps in making links are "cleaner"
  and more descriptive, improving their
  "friendliness" to both users and search engines.
• Before the url was
• http//www.pets.com/show_a_product.php?product_id
  7
• After rewriting the url is
• http//www.pets.com/products/7/
• We will keep the URL Rewriting code in .htaccess

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URL Rewriting

• Unstructured url
• http//www.pets.com/pet_care_info_07_07_2008.php
• Now we can convert this unstructured url in to
  structured url
• http//www.pets.com/pet-care/
• Steps to implement url rewriting
• RewriteEngine On Turn on the rewriting
  engine
• RewriteRule pet-care/? pet_care_info_01_02
  _2008.php NC,L Handle requests for
  "pet-care"

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URL Rewriting

• The "RewriteRule" line is where the magic
  happens. The line can be broken down into 5
  parts
• RewriteRule - Tells Apache that this like refers
  to a single RewriteRule.
• /pet-care/? - The "pattern". The server will
  check the URL of every request to the site to see
  if this pattern matches. If it does, then Apache
  will swap the URL of the request for the
  "substitution" section that follows.
• pet_care_info_01_02_2003.php - The
  "substitution". If the pattern above matches the
  request, Apache uses this URL instead of the
  requested URL.
• NC,L - "Flags", that tell Apache how to apply
  the rule. In this case, we're using two flags.
  "NC", tells Apache that this rule should be
  case-insensitive, and "L" tells Apache not to
  process any more rules if this one is used.
• Handle requests for "pet-care" - Comment
  explaining what the rule does (optional but
  recommended)

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URL Rewriting

• Tools for URL rewriting
• http//tools.seochat.com/tools/url-rewriting/
  (working fine)
• http//www.webconfs.com/url-rewriting-tool.php
  (We can keep this as option)
• Without developers help dont try to do any
  modifications on .htaccess file.
• Because it may affect entire your site.
• Reference document https//www.addedbytes.com/art
  icles/for-beginners/url-rewriting-for-beginners/

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Using Robots.txt

• Robots.txt is a text file you put on your site to
  tell search robots which pages you would like
  them not to visit.
• Robots.txt Format
• Allow indexing of everything
• User-agent
• Disallow
• or
• User-agent
• Allow /

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Using Robots.txt

• Disallow indexing of everything
• User-agent
• Disallow /
• Disawllow indexing of a specific folder
• User-agent
• Disallow /folder/
• Disallow Googlebot from indexing of a folder,
  except for allowing the indexing of one file in
  that folder
• User-agent Googlebot
• Disallow /folder1/
• Allow /folder1/myfile.html

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Malware Removal Guidelines

• If your site is infected then follow the below
  mentioned guidelines.
• Take your site down immediately.
• Contact your web hoster.
• Change the passwords for all users and all
  accounts.
• Visit www.google.com/transparencyreport/safebrows
  ing/diagnostic/
• to check the safety of your website.
• Scan your computer using an up-to-date scanning
  program to identify any malicious code the
  hackers might have added.
• If your site has been infected with malware,
  check the Malware page in Search Console. This
  page lists sample URLs from your site that have
  been identified as containing malicious code.
  Sometimes hackers will add new URLs to your site
  for their nefarious purposes (for example,
  phishing).

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Malware Removal Guidelines

• Use the URL Removal tool in Search Console to
  request removal of hacked pages or URLs. This
  will prevent the hacked pages from being served
  to users.
• Use the Fetch as Google tool in Search Console to
  detect malware that might be hidden from the
  users' browsers, but served to Google's search
  engine crawler.
• To check your website has infected files
• https//www.google.ca/webhp?sourceidchrome-instan
  tion1espv2es_th1ieUTF-8qsiterayshospita
  ls.comnike
• Tool to check the infected files on the website
  is
• https//safeweb.norton.com/
• Remove the unwanted files from the server and
  Resubmit to Google once again
• Tutorial for hacking website
• https//www.google.com/webmasters/hacked/

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Google Mobile friendly tool and Page speed

• This tool helps to analyze a web page and
  report if the page has a mobile-friendly design
  and gives optimization recommendations.
• https//www.google.com/webmasters/tools/mobile-fri
  endly/
• Page speed checker
• https//developers.google.com/speed/pagespeed/insi
  ghts/

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Plagiarism checking tools

• Top tool to check the plagiarism content of the
  website
• www.copy-scape.com
• Some other tools
• smallseotools.com/plagiarism-checker/
• https//www.grammarly.com/plagiarism-checker