Importance of PR in Promoting Your Architecture Company

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Importance of PR in Promoting Your Architecture
Company

• wWw.PrimeArchitects.Co

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Whether you own a business or are an executive
employee you would know that PR stands for Public
Relations. PR is no longer just limited to a
spokesperson who does damage control or the
marketer who sends out press releases.
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Modern day PR is the part and parcel of the
marketing environment and it is a quite important
element in successfully promoting your company.
Architecture companies need to be thorough with
their efforts to reach a target audience and
build long-lasting customer relationships. The
following tips can help you and your architecture
company get started on just that.
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Determine Your Key Differentiators

• Every company needs something to stand-out from
  the competition. What makes you stand out from
  your competitors? What are your core values and
  how do you uphold them? How do you want people to
  perceive your business?

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• All these questions are important for your
  business in order to develop a niche and
  determine a target audience. Once you have
  figured all this out you should develop messages
  for use by everyone in the company when they talk
  about the firm with others.

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Build Relationships Using All Available Media
Outlets
The perception of your architecture company lies
in the hands of the various branches of media. It
is important to make sure that the media channels
have the appropriate access to your companys
practices and policies as well as to your
dealings with the customers in order to fully
comprehend the companys core values which need
to be communicated through these channels.
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This is also one the few times where you can show
some control over your messages and public image
or persona. If you are able to engage the media
at the optimum level, your company will have more
of chance to be portrayed positively to the
potential customers.
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Attend Local Networking Events

• In order to make your PR efforts successful you
  cant just rely on press releases, new articles,
  and your website. To give the complete picture of
  your architecture company to your target audience
  you should make it a habit to attend or
  participate in local events that concern your
  businesses industry. Charitable and community
  service are also a good way to meet people who
  might become referrers or customers as well.

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Maintain Your Website

• Having an online presence is becoming
  increasingly important in the modern day business
  world. Any news release or update you put out
  should also be uploaded on the website. Whether
  it is about a job opening or just news regarding
  the company, all these announcements must be put
  on the website to make sure it is synchronized
  with all your PR channels. Another good idea is
  to put up short biographies of the employees of
  your company with their photos to give a more
  human touch to the audience. You must also make
  sure that your Contact Us page is updated and
  has all the relevant information.

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Visit Prime Architects
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Address Jabriya, Building 10? Street 14, Jabriya
Call 965 9889 6299
Mail jobs_at_primearchitectskw.co
Website www.PrimeArchitects.co