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• BUS 640 Entire Course

• BUS 640 All New Assignments

• BUS 640 Week 1 DQ 1 Firm ObjectivesBUS 640 Week
  1 DQ 2 Decision Making Under UncertaintyBUS 640
  Week 1 Economics of Risk and Uncertainty Applied
  ProblemsBUS 640 Week 2 DQ 1 Marginal Rate of
  SubstitutionBUS 640 Week 2 DQ 2 Demand
  ElasticityBUS 640 Week 2 Consumer Demand
  Analysis and Estimation Applied Problems

• Week 1
• Problem 1 A generous university benefactor has
  agreed to donate a large amount of money for
  student scholarships. The money can be provided
  in one lump sum of 12 million in Year 0 (the
  current year), or in parts, in which 7 million
  can be provided at the end of Year 1, and another
  7 million can be provided at the end of Year 2.

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BUS 640 Course Career Path Begins /bus640dotcom

• BUS 640 Week 1 DQ 1 Firm Objectives

• BUS 640 Week 1 DQ 2 Decision Making Under
  Uncertainty

• Firm Objectives. Why do some business firms
  pursue a triple-bottom-line outcome while others
  focus only on profit maximization? Please, use a
  real company example to illustrate your points

• Decision Making Under Uncertainty. To save on
  gasoline expenses, Edith and Mathew agreed to
  carpool together for traveling to and from work.
  Edith preferred to travel on I-20 highway as it
  was usually the fastest, taking 25 minutes in the
  absence of traffic delays. Mathew pointed out
  that traffic jams on the highway

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BUS 640 Course Career Path Begins /bus640dotcom

• BUS 640 Week 1 Economics of Risk and Uncertainty

• BUS 640 Week 2 Consumer Demand Analysis

• BUS640 week 1 Assignment
• Problem 1 A generous university benefactor has
  agreed to donate a large amount of money for
  student scholarships. The money can be provided
  in one lump sum of 12 million in Year 0 (the
  current year), or in parts, in which 7 million
  can be provided at the end of Year 1, and another
  7 million can be provided at the end of Year 2.

• Week 2 Assignment
• Consumer Demand Analysis and Estimation Applied
  ProblemsPlease complete the following two
  applied problemsProblem 1Patricia is
  researching venues for a restaurant business. She
  is evaluating three major attributes that she
  considers important in her choice taste,
  location, and price.

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BUS 640 Course Career Path Begins /bus640dotcom

• BUS 640 Week 2 DQ 1 Marginal Rate of Substitution

• BUS 640 Week 2 DQ 2 Demand Elasticity

• Marginal Rate of Substitution. What is the
  marginal rate of substitution (MRS) and why does
  it diminish as the consumer substitutes one
  product for another? Use examples to illustrate

• Demand Elasticity. Please, read the article
  Hainer, R. (2010), provided in the required
  readings section for this week. The tobacco
  industry is a prime example to consider when
  talking about price elasticity of demand. While
  nicotine use can be addictive for many users, it
  is not addictive for the so-called "social
  smokers".

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• BUS 640 Week 3 DQ 1 Relevant Costs

• BUS 640 Week 3 DQ 2 Contribution Analysis

• Relevant Costs. Two partners own together a small
  landscaping business in North Carolina, called
  Summer Lawn Care. They have been specializing in
  summer grass seeding, installation, and
  maintenance. Recently, the partners acquired
  special technology and know-how for winter grass
  installations and maintenance.

• Contribution Analysis. Explain what is meant by
  contribution analysis. Carefully define the
  term and provide examples to illustrate it.

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• BUS 640 Week 3 Production Cost Analysis and
  Estimation

• BUS 640 Week 4 DQ 1 Strategic Behavior Oligopolies

• We have another Set (old one) of Week 3
  Assignment (But with different description,
  values), it can be found on this link
• Production Cost Analysis and Estimation Applied
  ProblemsPlease complete the following two
  applied problems

• Strategic Behavior Oligopolies. An interesting
  example of strategic behavior comes from a 1997
  article about Microsofts investment in Apple
  (New Straits Times, 1997). The article is
  included in the Required Readings list. Facing
  tough anti-trust scrutiny from government
  agencies, Microsoft provided financial support to
  Apple in order to ensure

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• BUS 640 Week 4 DQ 2 Local Market Power

• BUS 640 Week 4 Journal Economics in News

• Local Market Power. Bulls Eye department store
  specializes in the sales of discounted clothing,
  shoes, household items, etc. similar to the
  offerings at a regular Walmart or Target. Bulls
  Eye is the only department store in Show Low and
  the nearest other discount retailer is Target,
  located 49 miles away in Eagar.

• BUS 640 Week 4 Journal Economics in News

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• BUS 640 Week 5 DQ 1 Good Will in Price Bidding

• BUS 640 Week 5 DQ 2 New Product Introduction

• Good Will in Price Bidding. Sometimes, a bidder
  on a work contract may bid lower than what would
  maximize his/her profit from the contract and the
  reason for that is to create goodwill (to
  increase expected future business from the
  buyer). How would you value the goodwill that is
  obtained in this way?

• New Product Introduction. Bayer Schering Pharma
  AG, Germany owns the Alka-Seltzer, which was
  launched in 1931 and was meant for relief of
  minor aches, pains, inflammation, fever,
  headache, heartburn, sour stomach, indigestion,
  and hangovers. The Alka-Seltzer Plus was a
  spin-off of the original medicine, meant to
  relieve colds and flu.

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• BUS 640 Week 5 Price Quotes and Pricing Decisions
  Applied

• BUS 640 Week 6 DQ 1 Game Theory and Strategic
  Behavior

• Week 5 Assignment
• Price Quotes and Pricing Decisions Applied
  ProblemsPlease complete the following two
  applied problemsProblem 1Jessica Alba, a
  famous actress, starts the baby and family
  products business, The Honest Company, with
  Christopher Gavigan. Alba and Gavigan set up
  their site so families can choose what kinds of
  non-toxic,

• Game Theory and Strategic Behavior. Suppose that
  GE is trying to prevent Maytag from entering the
  market for high efficiency clothes dryers. Even
  though high efficiency dryers are more costly to
  produce, they are also more profitable as they
  command sufficiently higher prices from
  consumers.

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• BUS 640 Week 6 DQ 2 Sustainable Competitive

• BUS 640 Week 6 Final Paper (Apple)

• Sustainable Competitive Advantage. Describe the
  circumstances under which a firm chooses a
  low-cost strategy to attain sustainable
  competitive advantage. What about the situations
  when a differentiation strategy is chosen?
  Provide specific real world examples.

• Focus of the Final Paper
• Research a specific company of your choice and
  identify some of the managerial decisions that
  were made over time and in response to changes in
  its market or competitive environment. Use the
  Ashford University Online Library and web-based
  sources for your research.

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BUS 640 Course Career Path Begins /bus640dotcom

• BUS 640 Week 6 Final Paper (Wal-mart)

• BUS640 Week 6 Paper(Wal-Mart)
• Managerial Decision Making Research and
  AnalysisResearch a specific company of your
  choice and identify some of the managerial
  decisions that were made over time and in
  response to changes in its market or competitive
  environment.

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