Baby Food in Australia

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Baby Food in Australia

• Market Research Report

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Report Overview

• The annual number of births in Australia rose up
  to 2012, providing a boost to sales, but has
  subsequently fallen, restricting sales potential.
  All sectors, except drinks, have experienced some
  growth during the review period, the cereals and
  snacks sector in particular proving dynamic with
  an overall increase of 100. Milks represent the
  largest proportion of baby food sales, accounting
  for 45 of volume in 2015. Wet meals, on the
  other hand, have seen a decline in their share
  since a peak in 2011, and in 2015 accounted for
  29 of retail sales. Drinks have never been very
  popular and have lost further share over the past
  few years, with the result that in 2015 they
  claimed under 1 of retail sales.
• http//www.researchbeam.com/baby-food-in-australia
  -market

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Key Findings

• In 2015, the value of the Australian baby food
  market represented an increase of 31.7 since
  2009. By contrast, overall consumption of baby
  food rose by just 1 between 2009 and 2015.
• Milks represent the largest proportion of baby
  food sales, accounting for 57 of overall value
  in 2015. Cereals and snacks increased their value
  share of the market from 9 in 2009 to 13.
• The Australian market in 2016 presents a quite
  different manufacturer profile from 2009.
  Established players such as Heinz, Nestlé, and
  Wyeth (now Aspen) have seen their shares slide,
  while regional brands, including a2 Platinum,
  Raffertys Garden (Cussons), and Bellamys Organic,
  have experienced rapid increases in their shares.
• The distribution of baby milks in Australia has
  completely changed during the past two decades,
  with the grocery channel overtaking pharmacies as
  the main sales outlet. By 2015, pharmacies share
  had dropped to an estimated 12.

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Synopsis
Baby Food in Australia is an analytical report by
Canadian which provides extensive and highly
detailed current and future market trends in the
Australia market.

• What else does this report offer?
• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features and developments,
  segmentation, per capita trends and the various
  manufacturers and brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons to Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table Of Contents
Birth and population projections Baby
population Forecast overview Future
trendsAppendix Additional data tables Summary
methodology About Canadian 
Introduction Background to the Market  Market
Overview  Sector Analysis  Production and
trade  Company profiles  Distribution  Economic
background Economic indicators Key
macro-economic forecasts Prospects and
forecasts 
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