How to Care for the Millennial Patient?

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How to Care for the Millennial Patient?
CureMD Healthcare
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How to Care for the Millennial Patient?

• According to a Pew Research Center analysis of
  U.S. Census Bureau data, Millennials have become
  the largest generational group in the United
  States.
• Along with this shift in demographics comes
  changes in experiences, attitudes and
  expectations, all of which have implications for
  varying businesses, including health care
  providers.

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How to Care for the Millennial Patient?

• A 2012 study from ZocDoc and Harris
  Interactive found that millennials believe seeing
  a doctor is too much of a pain. Their
  frustration with the healthcare system has
  resulted in over half of respondents delaying
  seeking medical attention.
• Perhaps even more troubling was the fact 79 of
  those millennials surveyed believe it is easier
  to evaluate a new tech gadget than a doctor, and
  76 feel its easier to find information about a
  hotel than a medical provider.

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How to Care for the Millennial Patient?

• While many small practice owners might feel
  attracting millennial patients let alone caring
  for them is too much effort, the fact remains
  this new generation of healthcare consumer is
  here to stay.
• With this in mind, here are some ways you can
  attract and care for millennial patients.

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Understand Their Love for Technology

• Small practice owners would do well to understand
  how young adults use technology. Otherwise, your
  efforts to deploy digital marketing messages are
  all for not and youll waste money.
• Remember the fiasco that was the HealthCare.gov
  website? Not only did that project contain many
  technical issues, but the website developers
  seemed to lack a basic understanding of the
  intended audience. 

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Understand Their Love for Technology

• As this Chicago Business article points out, had
  the developers understood the audience, the
  government website would have likely first been
  developed as a mobile app.
• So, your goal is to understand that millennials
  are heavily invested in technology, and then get
  your own technology in order.

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Understand Their Love for Technology

• For instance, with such high expectations, its
  important you take a look at how you deliver
  information to your patients, as well as how you
  offer scheduling.
• Make forms available on your website so patients
  can fill them out ahead of time online, consider
  adding electronic visits to your service
  offerings and Wifi access in your waiting room.

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Read more on www.curemd.com

• To read more on this topic, visit
• https//blog.curemd.com/how-to-care-for-the-millen
  nial-patient/

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