Creative Ideas For B2B Marketing

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Creative Ideas For B2B Marketing
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Email Marketing

• Email marketing currently has one of the highest
  returns on investment (ROI) in marketing arena-
  currently a whopping 43 for every 1 spent,
  according to the Direct Marketing Association.
  Use an old trend to buy a huge list of email
  addresses and blast them with your message. But
  since the CAN-SPAM law has been enacted, it is
  now illegal to send people without their
  permission. Nevertheless, there are still ways to
  grow a mailing list at home, which can generate
  results.

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Search Marketing

• Many B2B companies are using search engine
  marketing, both paid and organic (unpaid) to
  generate traffic to their websites and landing
  pages. Going to the phone book can be a method of
  search of the past, doing an online search on
  the Internet using Google, Yahoo or Bing is what
  people do now when search for potential business
  customers.

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Social Media Marketing

• Sites like Facebook, Twitter and LinkedIn offers
  companies a variety of ways to provide valuable
  content to attract audiences, wherever they are
  and quickly generate referrals. While some may
  think that these sites are exclusively for
  business-to-consumer (B2C) companies, the B2B
  presence grows. LinkedIn, especially, is a
  business social networking tool. The popularity
  of these social networks due to the huge
  potential of word-of-mouth. This creates a
  positive buzz online about your brand that
  attracts people to you.

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Blogging

• Previously, only the online journals of the cat
  lady, blogs, or Web logs, are now big business.
  According to Technoratis State of the
  blogosphere for 2008 , they have indexed 133
  million blogs since 2002, ranging from personal
  to business. Business blogging provides a way to
  display news and products to demonstrate their
  knowledge as a thought leader, and to provide
  information that is valuable to your industry.
  Great content will pull visitors to your site,
  where you have the opportunity to develop
  confidence and loyal customers.

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Conclusion

• Marketing is not only made a fundamental shift
  from push (audience interruption messages) to
  pull (to attract people to your message)
  marketing in the B2C arena but in the B2B arena,
  as well. The tips mentioned above, if done
  correctly, can help attract business customers to
  the service, the message, the product and the
  brand for myanmar B2B companies.

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