Digital in India

1
2015
Digital
India
Key factual markers for internet mobile and
social media utilization in India in August 2015
2
Digital in India (Aug 2015)
Total Population
Active Internet User
Active Social User
Unique Mobile User
Active Mobile Social User
350 Million
134
1,285 Million
590
97
Million
Million
Million
3
Digital Growth Trends (Aug 2015)
Total Population
Active Internet User
Active Social User
Unique Mobile User
Active Mobile Social User
350 Million
134
1,285 Million
97
590
Million
Million
Million
4
Time Spent With Media
Average daily uses of the internet via a pc or
tablet
Average daily uses of the internet via a Mobile
Phone
Average daily uses of the internet via any Devices
Average daily Television viewing time
Internet User
Mobile Internet User
Internet User Who Watch Tv
Social Media User
2 H 36 M
4 H 43 M
3 H 17 M
2 H 04 M
5
Internet in India
6
Internet Use

• Total Number of Active Internet Users
  350 Million
• Internet User as a Percentage of the
  Total Population 27
• Total Number of Activity Mobile Internet
  User 159 Million
• Mobile internet user as a percentage of the
  total population 12

7
Internet Use By Device

• Internet user all devices 350 m 27 of the
  total population
• Internet user mobile devices 159 m 45 of all
  internet user

Internet User Rural vs. Urban

• Active internet user living in urban areas 289m
• Internet penetration amongst the urban
  population 76
• Active internet user living in rural areas 61
  m
• Internet penetration amongst the rural
  population 7

8
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