United States Retail Industry

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United States Clothing Retail Industry

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United States Clothing Market

• The clothing retail landscape in the U.S. is
  highly developed and competitive with a number
• of specialty brands, department stores and
  multi-brand chains competing against each
• other on design, variety and price.
• The rapid expansion of mass merchants like
  Wal-Mart and Target has pressured clothing
• retailers at the lower and middle segments of
  the market. By selling stylish clothes and
• accessories at low prices, mass merchants
  attract consumers looking for fashion and value.
• The US clothing retailers are facing stiff
  competition from European rivals. It takes
• up to 9 months for legacy brands like J. Crew,
  Gap and others to get their products to the
• market, but foreign competitors are twice as
  fast. Zara, HM and others are able to copy
• new trends from fashion shows worldwide within
  a few days.

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United States Clothing Market

• The traditional US brands are
• working on a makeover. J.Crew is
• trying to target price-conscious customers
• with its new daughter company, J.Crew
• Mercantile. Gap is also trying to bring
• smaller lines into the shops of its own
• subsidiary, Old Navy, so that it can react
• more flexibly on trends and get a better
• sense of what customers want.
• The United States clothing market was
• worth US 178.5 Billion in 2013 and the
• figure is estimated to reach value worth
• US 188.3 Billion in 2015.

United States Clothing Market (Billion US),
2013 2015
Source economagic.com, Renub Research Analysis
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United States - Monthly Spending on Clothing
The United States consumers monthly spending on
clothing during the period November and December
is higher than any other months in any year. Due
to the winter holiday and festive season, the
clothing spending gets higher.
United States Monthly Spending on Clothing
(Million US), 2013 2015
Source economagic.com, Renub Research Analysis
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United States - Monthly Spending on Clothing
During the period (November December 2014), the
US consumers spending on clothing was over US 40
Billion and this year (November December 2015)
it is estimated to be nearly US 42 Billion.
United States Monthly Spending on Clothing
(Million US), 2013 2015
Source economagic.com, Renub Research Analysis
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Related Reports
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United States Clothing Market - Average Growth
Rate during January to October Vs November -
December

• The United States clothing market growth rate
• during the period January to October is
• lesser than the growth rate during the
• period November - December every year.
• During the period (January October 2014),
• the United States clothing market witnessed
  
• growth rate of 37.8 and the growth rate
• increased to 44.3 during the winter season
• (November December) 2014.
• In 2015, United States clothing market is
• estimated to witness growth rate of 43.5
• during winter holiday season, while it
• observed a growth rate of 35.2 during the
• period (January October 2015).

United States Clothing Market - Average Growth
Rate (Percent), 2013 - 2015
Source Renub Research Analysis
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Americans Average Spending On Christmas

• Christmas season is a time filled with
  festivities. From exchanging gifts to sharing
  meals,
• people do all manner of ways to express their
  joy and enjoy time with friends and family
• during this time of the year. Although the
  average amount all Americans expect to
• spend is US 830, the figure rises to US 908
  when excluding those who won't
• spend anything or when limited to U.S.
  Christmas shoppers.

Americans Average Spending On Christmas (US),
2000 - 2015
Source Gallup, Renub Research Analysis
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Americans Average Spending On Christmas Based on
Households Income

• Christmas spending intentions vary greatly by
  household income. Americans living in
• households earning US 75,000 or more per year
  plan to spend an average of US
• 1,227 on Christmas gifts this season. This
  drops to US 786 among middle-income
• earners (earning between 30,000lt and lt75,000)
  and to US 460 among those
• earning less than US 30,000.

Americans Average Spending On Christmas Based on
Households Income (US), 2000 - 2015
Source Gallup, Renub Research Analysis
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United States Biggest Apparel Companies and Their
Annual Revenue

• The apparel industry rakes in a massive amount
  of
• revenue each year. Nike is the most successful
  and
• recognizable sports brand in the world. Nike
• generated revenue worth US 30.6 Billion
• around four times more than its nearest
• competitor Ralph Lauren which generated annual
• revenue worth US 7.6 Billion.
• Old Navy is currently doing better than its
• parent brand, the Gap. It has lower prices and
  
• tends to stay on brand, targeting the right
• consumers with affordable styles. Old Navy
• generated revenue worth US 6.6 while Gap
• generated annual revenue worth US 6.2
  Billion.
• Levi's jeans have seen resurgence in recent
  years.
• More customers are embracing basics
  and drifting
• back to classic styles from one of the most
  famous

United States - Apparel Companies Annual Revenue
(Billion US)
Source Businessinsider
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United States Clothing Market Online Vs Offline

• The United States offline clothing market was
  worth US 133.6 Billion in 2013
• and the market is estimated to tumble down to
  US 128.3 Billion in 2015, On the
• other hand Online clothing market has shown
  continuous growth from US 44.9
• Billion in 2013 to an estimated US 60 Billion
  in 2015.

United States Clothing Market Online Vs Offline
Market (Billion US), 2013 2015
Source Statista.com, Renub Research Analysis
Note The online clothing sales include apparel
and accessories retail e-commerce market.
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United States Clothing Market Online Vs Offline

• The increase in online clothing landscape is
  attributed to the growing penetration of
• Smartphone and Tablets. Consumers prefer
  online channels more than the retail store
• because of convenience like lots of option, no
  travelling, option to compare, search for
• the best deals and many other benefits.
• The clothing categorys gains are attributed
  primarily to retailers improved methods for
• displaying products online, as well as
  policies that make online purchasing of apparel,
  in
• particular, less of a guessing game.  The
  Internet is very important platform for
  retailers,
• especially since consumers are increasingly
  Web-savvy and have access virtually
• anywhere. Customers are taking their fashion
  decisions on the Internet.
• The Internet is very important platform for
  retailers, especially since consumers are
• increasingly Web-savvy and have access
  virtually anywhere. Customers are taking their
• fashion decisions on the Internet, conducting
  more transactions online and relying on
• online sources to inform their in-store
  purchases.
• Retailers continue to increase the scale of
  their ecommerce operations, particularly by

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