Baby food in India

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Baby Food in India

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Market Research Report
2
Report Overview

• The number of births in India rose very gradually
  up to 2013, but has since begun to decline
  slightly. Living standards are significantly
  higher in urban areas and this is where the bulk
  of industrially produced baby foods are sold.
  However, there is a rising middle class even in
  smaller towns and rural areas, and manufacturers
  are targeting these to widen the consumer base.
  Sales grew rapidly up to 2009, but slowed
  considerably in 2010, with slight declines in
  some sectors, and growth has remained subdued
  since. Per capita intake levels rose by 13 in
  2015. Milks dominate the market and have
  outperformed cereals in volume terms. The baby
  cereals sector remains overshadowed by the milks
  sector in value terms, accounting for just 32.8
  of market value in 2015, and 27.7 of volume.
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  ket

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Key Findings

• In value terms, baby milk sales in India advanced
  strongly, by 93.7 in nominal growth terms over
  the 2009-2015 period. The baby cereals sector
  achieved even more dynamic growth of 108.
• The majority of sales are accounted for by milks,
  which took a 72 volume share, with baby cereals
  holding the remaining 28.
• Two companies, GCMMF and Nestlé India, control
  the bulk of baby food sales in the Indian market,
  with GCMMF accounting for 46 of volume in 2015,
  while Nestlé held a 42.2 share.
• The most important outlet for baby food is
  pharmacies, and some suppliers only sell their
  baby food brands in this channel. Although many
  pharmacies are local independent stores,
  organized retailing has grown rapidly in recent
  years.

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Synopsis

• Baby Food in India is an analytical report by
  Canadean which provides extensive and highly
  detailed current and future market trends in the
  India market.
• What else does this report offer?
• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features and developments,
  segmentation, per capita trends and the various
  manufacturers and brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table Of Contents

• IntroductionExecutive summaryDefinitionsBackgr
  ound to the MarketBirthsThe ConsumerSocio-Demog
  raphic TrendsWorking WomenBreastfeeding
  TrendsRegulationsMarket OverviewKey features
  and developmentsMarket value and
  volumeManufacturers sharesThe futureSector
  AnalysisBaby milksBaby cerealsOther Baby
  FoodProduction and tradeProductionImportsExpo
  rts

Company profilesIntroductionGujarat Cooperative
Milk Marketing Federation (GCMMF) Nestlé India
LtdNutricia International Pvt Ltd Raptakos
Brett and Co Ltd Other Manufacturers Distribution
Retail structureBaby food Retailing Economic
backgroundEconomic BackgroundKey macro-economic
forecasts Prospects and forecastsBirth and
population projectionsForecast overviewFuture
trends
AppendixAdditional data tablesSummary
methodologyAbout Canadean
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