MKT 498 Slingshot Academy / Tutorialrank.Com

1
MKT 498 Slingshot Academy / Tutorialrank.com
For More Tutorials
www.Tutorialrank.com
2
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Entire Course (UOP Course)

• MKT 498 Final Exam Guide (UOP Course)

• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper
• MKT 498 Week 1 DQ 1
• MKT 498 Week 1 DQ 2
• MKT 498 Week 1 DQ 3
• MKT 498 Week 2 Individual Assignment Marketing
  Analysis Tools Table

• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple Select
  format).
• Multiple Choice and Multiple Select
  Questions
• 1 The foundation of an IMC plan includes
  which of the following elements? (Check all that
  apply)

3
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 1 DQ 1 (UOP Course)

• MKT 498 Week 1 DQ 2 (UOP Course)

• What is integrated marketing?
• What is the value of integrated marketing in
  todays business environment?
• How is integrated marketing different from
  traditional marketing?

• What are the "non-quantifiable" tools in
  marketing? How can these tools be evaluated? What
  is the value of using these tools? How can you
  justify the use of non-quantifiable tools for
  creating a marketing strategy for a marketing
  plan?

4
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 1 DQ 3 (UOP Course)

• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper (UOP Course)

• What are the different types of tools available
  for businesses to conduct marketing analyses? How
  are the outcomes different? How are the different
  tools for marketing analyses important in
  developing an integrated marketing communication?
  Provide an example

• Write a 700- to 1,050-word paper in which you
  describe the purpose and value of integrated
  marketing. (2 points)
• In your paper, investigate an existing company
  and determine if the company has an integrated
  marketing campaign for one of the products or
  services they sell.

5
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 2 DQ 1 (UOP Course)

• MKT 498 Week 2 DQ 2 (UOP Course)

• Why is it important to have a unique competitive
  advantage (often called a unique selling
  proposition, or USP)? Is a competitive advantage
  perceived or real?

• What is a target market? How do you segment a
  market to identify a target market? What is the
  value of identifying the optimal target market
  for a product or service?

6
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 2 DQ 3 (UOP Course)

• MKT 498 Week 2 DQ 4 (UOP Course)

• How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples.

• What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

7
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 2 DQ 5 (UOP Course)

• MKT 498 Week 2 DQ 6 (UOP Course)

• What is the value and purpose of a marketing
  positioning statement? How does the assessment
  affect the development of the marketing position?
  How often should the marketing position change or
  be reviewed? Does it depend on the type of
  business or customer? Provide examples.

• Why is product life cycle important? What changes
  should occur in advertising, sales, and promotion
  at the various stages of the product life cycle?
  Provide examples.

8
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 2 Individual Assignment Marketing
  Analysis Tools Table (UOP Course)

• MKT 498 Week 3 DQ 1 (UOP Course)

• Complete the Marketing Analysis Tools Table which
  is posted in the Course Materials Forum. This
  table lists the various tools that are used by
  marketers to analyze product positioning,
  competitive positioning, customer perceptions,
  and distribution-channel analysis

• What are some of the current trends influencing
  the effectiveness of advertising? What effect
  does emerging technology have on advertising?
  What are the changes in consumer behavior that
  are being affected?

9
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 3 DQ 2 (UOP Course)

• MKT 498 Week 3 DQ 3 (UOP Course)

• Identify a current and innovative advertising
  campaign you have observed recently. What are the
  characteristics of the campaign? Why is it
  innovative?

• What is CPM? Why is CPM important? What are some
  of the differences between total cost of CPM
  and advertisement versus the CPM rate?

10
MKT 498 Slingshot Academy / Tutorialrank.com

• MKT 498 Week 3 DQ 4 (UOP Course)

• MKT 498 Week 3 DQ 5 (UOP Course)

• Why is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing communication (IMC)
  campaign? What are some of the strengths of each
  type of communication? Provide examples. How do
  the types of communication vary by product
  category?

• What is the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do these outcomes affect the
  post-evaluation of branding and positioning
  strategies with regards to an IMC plan? How does
  a marketing plan justify the non-quantifiable
  tools in its strategy?