COM 302 GENIUS The power of possibility/com302geniusdotcom

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COM 302 GENIUS The power of possibility/com302geni
usdotcom
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COM 302 GENIUS The power of possibility

• COM 302 Entire Course
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• www.com302genius.com
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• COM 302 Week 1 Individual Assignment Marketing
  Communications ProcessCOM 302 Week 2 Learning
  Team Assignment Advertising Media MixCOM 302
  Week 2 Individual Assignment Sales Promotion and
  AdvertisingCOM 302 Week 3 Learning Team
  Assignment Building New Brands

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COM 302 GENIUS The power of possibility

• COM 302 Week 1 Individual Assignment Marketing
  Communications Process
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• Week 1 Individual Assignment Marketing
  Communications ProcessResources Ch. 1 5 of
  Advertising and Promotion and the University
  LibraryWrite a 750- to 1,050-word paper in which
  you examine marketing communications produced by
  an organization.Select one of the following
  organizations to use for this assignment Google,
  Disney, McDonalds, ATT, Sprint, Toyota, LOréal
  Paris, or Procter Gamble.

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COM 302 GENIUS The power of possibility

• COM 302 Week 2 Individual Assignment Sales
  Promotion and Advertising
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• COM302 Week 2 Individual Assignment Sales
  Promotion and AdvertisingResource Ch. 16 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing CommunicationsSelect a
  company to research that is different from the
  one you selected in Week One but that competes in
  the same industry. For this assignment, you will
  compare this company to the one selected in Week
  One.

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COM 302 GENIUS The power of possibility

• COM 302 Week 2 Learning Team Assignment
  Advertising Media Mix
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• Learning Team Assignment Advertising Media
  MixResources Ch. 12 of Advertising, Promotion,
  and Other Aspects of Integrated Marketing
  Communications Ch. 13 of Advertising and
  PromotionReview the sample entry in the
  matrix.Complete the University of Phoenix
  Material Advertising Media Matrix by addressing
  the following

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COM 302 GENIUS The power of possibility

• COM 302 Week 3 Learning Team Assignment Building
  New Brands
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• Week 3 Assignment Building New BrandsResources
  Ch. 17 of Advertising and Promotion Ch. 3 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing Communication and the
  Center for Writing ExcellenceConsider that one
  possible way of using public relations (PR) is to
  introduce a new product with little or no
  advertising.

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COM 302 GENIUS The power of possibility

• COM 302 Week 4 Learning Team Assignment Direct
  Marketing
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• Week 4 Assignment Direct MarketingResource Ch.
  14 of Marketing Real People, Real
  ChoicesContinue working on the Week Four
  Learning Team Assignment Direct
  Marketing.Review the examples of direct
  marketing that team members gathered and
  researched during Weeks One, Two, and
  Three.Discuss why some direct-marketing examples
  capture your attention and why some do not.

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COM 302 GENIUS The power of possibility

• COM 302 Week 5 Individual Assignment Internet
  Based Marketing Blog
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• Week 5 Individual Assignment Internet-Based
  Marketing BlogResources University of Phoenix
  Material Writing a Blog and Ch. 15 22 of
  Advertising and PromotionVisit the websites of
  three of the following companies Kimberly-Clark,
  Snapple, Disney, BMW, Chrysler,
  Colgate-Palmolive, H-E-B, or Universal
  Studios.Select one of the websites for this
  assignment.Write a blog about the selected
  website in which you answer the following
  questions

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COM 302 GENIUS The power of possibility

• COM 302 Week 5 Learning Team Assignment Social
  and Ethical Aspects of Advertising and Promotion
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• Week 5 Assignment Social and Ethical Aspects of
  Advertising and PromotionResources Ch. 22 of
  Advertising and Promotion and the University
  LibraryDebate one of the following social or
  ethical issuesAdvertising is informative. vs
  Advertising is manipulative.Advertising creates
  and perpetuates stereotypes.Advertising creates
  images that consumers can relate to.Marketing is
  essential to familiarize consumers with useful
  products and services.

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COM 302 GENIUS The power of possibility