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• ASHFORD CGD 318 Entire Course

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations
• ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
  Crisis Management
• ASHFORD CGD 318 Week 1 Quiz
• ASHFORD CGD 318 Week 2 DQ 1 Public Relations
  Research

• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research.

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• ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
  Crisis Management

• ASHFORD CGD 318 Week 1 Quiz

• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?

• 1.         When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2.         According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT

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• ASHFORD CGD 318 Week 2 Assignment To Accept or
  Reject a Client

• ASHFORD CGD 318 Week 2 DQ 1 Public Relations
  Research

• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs

• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization.

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• ASHFORD CGD 318 Week 2 DQ 2 Publics And Public
  Opinion

• ASHFORD CGD 318 Week 2 Quiz

• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped

• 1.         Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2.         Motivational objectives are more
  difficult to accomplish because

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• ASHFORD CGD 318 Week 3 Assignment News Release

• ASHFORD CGD 318 Week 3 DQ 1 The Audience

• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release (not including title and reference pages)
  announcing the introduction of the new product
  using the provided format

• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.

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• ASHFORD CGD 318 Week 3 DQ 2 Public Relations
  Tactics

• ASHFORD CGD 318 Week 3 Quiz

• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media. Select an organization, and
  compare and contrast the strengths and
  limitations of two instruments used by the
  organization.

• 1.         This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2.         The most widely used document issued
  by practitioners to news media is the

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• ASHFORD CGD 318 Week 4 DQ 1 Global Impact of
  Public Relations

• ASHFORD CGD 318 Week 4 DQ 2 Business, Sports,
  Tourism, and Entertainment

• Global Impact of Public Relations. Select an
  organization from the United States that conducts
  business in countries other than the U. S., and
  assess the impact of global public relations on
  buyer behavior (hint Coca-Cola, Disney,
  McDonalds, etc.).

• Business, Sports, Tourism, and Entertainment.
  Synthesize the course materials and evaluate how
  the public relations professional educates the
  media using a specific example either from a
  corporation, a sports celebrity, tourism (for a
  state, for example), or for an entertainer.

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• ASHFORD CGD 318 Week 4 Quiz

• ASHFORD CGD 318 Week 5 DQ 1 Public Relations And
  Non-Profit Organizations

• 1.         Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2.         The pinnacle of corporate sponsorships
  is
• 3.         The refusal to buy the products or
  services of a company is called

• Public Relations Non-Profit Organizations. Selec
  t a non-profit organization (American Red Cross,
  Salvation Army, etc.) and assess the role of
  public relations in that non-profit organization.
  Compare and contrast at least two characteristics
  between a for-profit organization and a
  non-profit organization

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• ASHFORD CGD 318 Week 5 DQ 2 Public Relations in
  the 21st Century

• ASHFORD CGD 318 Week 5 Final Paper (Public
  Relations of Starbucks)

• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign

• Focus of the Final Paper
• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.
• Develop a paper that answers the following
  questions based on the organization of your choice