Mobile App Development for Growing Enterprises

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Mobile App Development
for Growing Enterprises
By Maiva Corporation Ltd
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Can you imagine leaving home without your
mobile phone? Everybody is obsessed with mobile
phones today and one in every four people have a
Smartphone or a pocket-sized device that can be
more powerful than a computer used for work or
entertainment. People show great obsession with
Smartphone's and other smart devices because they
come with plenty of features. One of the
interesting thing about them is they allow the
users to download and use applications which can
make life and work awesome.
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Apps are a global phenomenon.
Today, we find millions of applications in
the market which can be downloaded. Majority of
them are free or come at a cost that is very
affordable.
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We have an app for everything. We have apps for
almost all categories such as...

• Games
• Banking and Finance
• Weather
• Health / Lifestyle
• Fashion
• Business
• Maps / Navigation
• Social Networking
• Online Shopping / Retail
• Video / Movies

• Entertainment / Music
• News
• Household /Personal Care
• Food Drink
• Communication (for instance VoIP)
• Hospitality/Dining/ Restaurant
• Travel
• Sports etc.

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Business Opportunities

• The growth in the use of smart phones and other
  smart mobile devices have really given
  enterprises a chance to get connected to new
  customers.
• They know that there are millions
• of applications already in the market but still
• the consumers look for something new.
• Perceiving the same, they hit on novel
• ideas and develop applications which can
• attract their prospective customers.
• The companies develop applications on
• their own or they prefer to outsource to a
• professional app development company.

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App Development

• It is all very simple. A company may have a novel
  idea of application. The company may get it
  developed, taking help from the in-house team of
  app developers or if it lacks resources then it
  may outsource to a company which has the
  experience in doing so. Either way, it can get
  its idea out in the market.

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The app can be uploaded in the market
places such as Androids Market, Apple App Store,
Blackberry App World etc. These are the sites
which consumers often visit. They may come across
the app and download. Often, consumers download a
free version first and if they are really happy
with what they have got then they may proceed to
make the payment or download the premium version.
This way, enterprises get their ROI increased.
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Marketing is a key to success

• Developing an app is one thing but making it
  popular is another thing.
• The first part of generating the revenue through
  app that is of selection of the best idea and the
  development of the idea may not pose great
  challenges as its second part that is of
  marketing (or both the phases may have equal
  importance as they are correlated to each other).
  
• No app can achieve high level of popularity or
  may manage to beat the competition until or
  unless it creates a position for its own self. It
  is needed that it should be marketed in the right
  way or else all investment will go down the
  drain.

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• Remember, the market is already clamouring with a
  large number of applications and if you would
  like your app to be different and want it to
  receive attention of your prospective customers
  then it is crucial that you focus 100 on its
  development and marketing.
• It should be good in its design and
  functionality. It should be free from all flaws.
  It should be user-friendly. It should offer the
  consumers what it promises of. It should provide
  customers great user experience.
• If your app really have all these qualities then
  it will surely manage to create a place for
  itself in the market and will generate more
  revenue for you.

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