Vandana Luthra Curls and Curves India ltd (VLCC)

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• Mrs. Vandana Luthra is the founder of VLCC.
• India's best known wellness brand.
• Established in 1989, VLCC is currently present
  across over 315 locations in 140 cities and has
  operations in 11 countries - Bangladesh, Sri
  Lanka, Nepal, UAE, Oman, Bahrain, Qatar, Kuwait
  and India.
• With her nationwide chain taking beauty and
  fitness to Indians as few others, Mrs. Luthra was
  among the earliest in contemporary India to
  realise the potential of the wellness sector.

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• After a degree from Delhi University, Mrs. Luthra
  did courses in nutrition, cosmetology, beauty
  care, fitness and skin care in Germany, London
  and Paris.
• She made her entrepreneurial debut in 1989 by
  opening India's first Transformation Center with
  weight management programs with cutting-edge skin
  and hair treatments.
• Her VLCC basically aims at providing several
  services related to beauty and body toning, which
  includes bleaches, manicures, receding hairline
  solutions, hair removal, permanent scar
  confiscation and several other beauty related
  knick knacks and cosmetics.

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• Having served over a million customers since its
  inception, VLCC, today, has achieved an iconic
  status across the world and is Indias largest
  and most preferred Slimming, Beauty Health
  brand.
• VLCC Group serves as an umbrella for all its
  other brands VLCC Health Care Ltd., VLCC
  Personal Care, VLCC Spa, VLCC Institute and The
  VLCC Foundation.
• VLCC Personal Care leverages the groups strong
  research capability to manufacture over 100
  solution-oriented skin-care, hair-care and body
  care products retailed through a nation-wide
  distribution network of over 150 distributors and
  10,000 retail outlets.
• VLCC Spa offers various luxurious therapy options
  that are drawn from the wisdom of ancient
  cultures (from traditional Balinese therapies to
  blissful Thai massages) and is dedicated to the
  wellness of the mind, body and soul.
• VLCC Institute of Beauty Health and Management is
  Indias first comprehensive vocational training
  academy of its kind that offers professional and
  vocational courses in health, nutrition and
  management. Affiliated to the prestigious City
  Guilds of UK, the Institute offers three broad
  categories of diploma courses Health Nutrition
  / Management.

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The Wall Street Journal(Interview)
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Entrepreneurship

• To my mind, entrepreneurship is about people,
  their choices and actions in starting, taking
  over or running a business, or their involvement
  in a firms strategic decision-making
• Entrepreneurs are a heterogeneous group and come
  from all walks of life. Yet there are certain
  common characteristics of entrepreneurial
  behavior, including a readiness to take risk and
  a taste for independence and self-realization.

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The Wall Street Journal(Interview)

• Vandana Luthra, a New Delhi-based entrepreneur,
  says attitudes toward women in India havent
  changed in the last decade. Most Indian men,
  still prefer women to be homemakers.
• Ms. Luthra, who has two daughters, took the
  plunge into business after marrying into a
  relatively conservative Indian household. In
  1989, when her younger daughter was a toddler,
  she set up a small health and beauty salon in her
  neighborhood.
• This business has become VLCC Healthcare Ltd.,
  with outlets in 16 countries.

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The Wall Street Journal(Interview)

• Q. What was the attitude toward women when you
  first started out as an entrepreneur?
• People actually looked down on women. They
  probably thought women had no business being
  entrepreneurs. But people on the whole felt, Why
  should women work? They should be at home
  cooking, cleaning, raising children.
• Q. What challenges did you face in your early
  days as an entrepreneur?
• My first challenge was obviously arranging
  funds. It took very long to convince people, even
  banks. I didnt want to start with my father
  giving money and my husband giving me money.
  Then, every day was a challenge. From a young
  bubbly teenager, to a wife, to a mother, to a
  daughter-in-law, to being a good daughter, youve
  always got to prove a point.

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• Q. Is it tougher for women to set up a business
  in India? Or are attitudes to women the same
  worldwide?
• Definitely more women are working. But if
  you look at the business class, men still want
  women staying at home and raising their
  kids. They are not given enough opportunity to
  work.
• Q. What prevents Indian women from starting their
  own business?
• The ambition is there, the passion is there,
  but somewhere they are restricted. I think it
  could be finance, because they are not able to
  arrange that kind of money. Or they are scared
  they are under lot of pressure because of family.

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• Q. What should women do to break the barriers to
  success?
• Women should never restrict themselves. They
  must be grounded and level-headed. It is
  important to have a balance between the head and
  the heart. If there is a balance between the home
  and the workplace, theres a balance in the head
  and the heart. And an organization cant be run
  completely with the heart, or completely with the
  head.
• Q. Is this a quality women have and perhaps men
  dont?
• Women have qualities that men would take a
  while to adapt to. Men work from their head,
  while women work more from their heart, and they
  have a balance. In business, that balance is
  important.

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• THANK YOU ?
• http//www.vlccwellness.com/India/