MKT 438 Course Success Begins / tutorialrank.com

1
MKT 438 Students Guide -tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Entire Course (UOP Course)

• MKT 438 Final Exam Guide (UOP Course)

•   MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (UOP Course)
• MKT 438 Week 1 DQ 1 (UOP Course)

•  MKT 438 Final Exam Guide (UOP Course)

3
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 1 DQ 1 (UOP Course)

• MKT 438 Week 1 DQ 2 (UOP Course)

•   
•  
• Should a company be concerned with public
  opinion? Why or why not?

• Which PR communication tool do you feel is the
  most effective? Why?

4
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 1 DQ 3 (UOP Course)

• MKT 438 Week 1 Individual Assignment

• What role does PR play in your organization?
  Explain your answer.
•  

•  
•  
• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in

5
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 2 DQ 1 (UOP Course)

• MKT 438 Week 2 DQ 2 (UOP Course)

• What are some positive and negative aspects of
  publicity?

• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

6
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 2 DQ 3 (UOP Course)

• MKT 438 Week 2 Team Assignment Public

• How would PR research impact a PR team?  Give an
  example.

•   
•  
• Resources University Library, Internet, and the
  Virtual
• Organizations can be found on the student website
  at

7
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 3 DQ 1 (UOP Course)

• MKT 438 Week 3 DQ 2 (UOP Course)

•  
•  
• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?
•  

8
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 3 DQ 3 (UOP Course)

• MKT 438 Week 3 Individual Assignment

•  
• How critical is the internal communications
  process in PR? Explain.
•  

• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an

9
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 3 DQ 3 (UOP Course)

• MKT 438 Week 3 Team Assignment Public

•  
• How critical is the internal communications
  process in PR? Explain.
•  

•  
• Resources University Library, Internet
• Write a 1,250- to 2,000-word paper in which you
  recommend

10
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 4 DQ 1 (UOP Course)

• MKT 438 Week 4 DQ 2 (UOP Course)

•  
•  
• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

• What potential effects can a crisis have on an
  organization? Explain your answer.
•  
•  

11
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 4 DQ 3 (UOP Course)

• MKT 438 Week 4 Individual Assignment

• the Exxon Valdex.  What do you see as the top PR
  problems from this case and what would you do
  differently if you were in the PR department

• Relations
• Select one of the following case studies located
  in The Practice of

12
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 4 Team Assignment Public

• MKT 438 Week 5 DQ 1 (UOP Course)

• MKT 438 Week 4 Team Assignment Public

•   
• Tutorial Purchased 1 Times, Rating A
• How has technology impacted the dissemination of
  information to global publics?

13
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 5 DQ 2 (UOP Course)

• MKT 438 Week 5 DQ 3 (UOP Course)

• Tutorial Purchased 2 Times, Rating B
• How can the power of PR influence and change your
  point of view? Is this ethical?
•  
•  

•  
• How has globalization, technology, and diversity
  affected PR in the past five years? 
•  

14
MKT 438 Students Guide -tutorialrank.com

• MKT 438 Week 5 Individual Assignment

• MKT 438 Week 5 Team Assignment Final

• Resources the simulation Managing a Crisis Using
  PR located on
• the student website.
•  

•   
•  
• Resources University Library, Internet
• Prepare 15 to 17 Microsoft PowerPoint slides
  with speaker notes

15
MKT 438 Students Guide -tutorialrank.com
For More Tutorials
www.tutorialrank.com