Crowdbabble

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The Social Media Analytics Glossary For the
Crowdbabble Platform
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Facebook Analytics
Facebook is the largestsocial network on the
planet, which means it has the most metrics
available both for insights and public page.
Its used around the world by 1.5 billion people
and the most popular to mine data from. Here are
all of the metrics you can use on the
Crowdbabble platform t benchmark Facebook.
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Facebook Insights Fans
Page Likes (Fans)
People who Like your Facebook Page.
Page Like Growth The change in Page Likes over a
time period.
The difference in the number of Page Likes over a
period of time.
Change in Page Likes
The different places from where people can Like
your Page.
Like Sources
Fan Demographics Demographics of the people who
have Liked your Page.
Demographics

• People Reached Demographics Demographics of the
  people who have seencontent from your Facebook
  Page.
• People Engaged Demographics Demographics of the
  people who have engagedwith content on your
  Facebook Page.
• The following types of demographics data is
  available
• Age and Gender
• Country
• City
• Language

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Facebook Insights Page Level
A like, comment, share or click received on a
post from your Page.
Engagement
People Engaged
The unique number of people who liked, commented,
shared or clicked on posts from your Page.
The percentage of people who engagedwith your
Page (liked, commented, shared or clicked on
posts from your Page) after seeing activity
about your Page.
Engagement Rate
Engagement Rate () People Engaged/People
Reached
An interaction received on activity from your
Page. Page Consumptions include Link Clicks,
Photo Views, Video Plays and Other Clicks.
Page Consumption
An undesired action performed on your Facebook
Page
Negative Feedback

• Hide Post When a user hides a post from your
  Page from their News Feed
• Hide All Posts When a user hides all posts by
• your Page from their News Feed
• Unlike Page When a user unlikes your Page
• Report Spam When a user Reports a post
• from your Page to Facebook as Spam

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Facebook Insights Page Level Continued
People Reached
The number of unique people who saw
activity about your Facebook Page. Reach can be
broken down into

• Organic Reach The number of people who
• saw activity related to your Page directly from
• your Page.
• Paid Reach The number of people who saw
• activity related to your Page via a paid
  Facebook ad.
• Viral Reach The number of people who saw
• activity related to your Page via a story
  published by a friend. For instance, if
• someone likes, comments or shares
• something on your page, their friends might see
  a story about your page virally.

The total number of times activity relatedto your
Page was seen by people on Facebook. Impressions
can be broken down into
Impressions

• Organic Impressions The number of times people
  saw activity relatedto your Page directly from
  your Page.
• Paid Impressions The number of times
• people saw activity relatedto your Page via a
  paid Facebook ad.
• Viral Impressions The number of times
• people saw activity relatedto your Page via a
  story published by a friend. For instance, if
• someone likes, comments or shares
• something on your page, their friends might see
  a story about your page virally.

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Facebook Insights Customer Service
The length of time it took for a Page to respond
to a Fan Post.
Response Time
The percentage of Fan Posts that a Page has
responded to with a comment.
Response Rate
The percentage of Fan Posts that a Page has
either responded to with a comment and/or liked.
Acknowledgement Rate
The length of time it took for a Page to respond
to Fan Posts, by hour of day.
Response Time by Hour
The length of time it took for a Page to respond
to Fan Posts, by day of week.
Response Time by Day
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Facebook Public Engagement
Stories Created on Page Posts
The total number of likes, comments and shares
received on your Posts.
The difference in the number of Page Likes over a
period of time.
Change in Page Likes
The breakdown of stories createdon page posts by
engagementtype (Likes, Comments and Shares).
Share of Stories Created
Likeability
The distribution of Likes receivedon Page Posts.
The distribution of Comments receivedon Page
Posts.
Conversation Depth
Shareability
The distribution of Shares receivedon Page Posts.
The various types of media used in a set of Page
Posts.
Media Mix
Likes, Comments and Shares by Media Type
The average number of Likes, Comments and Shares
by media type.
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Facebook Public Content Fans
A Facebook Post could be any of the following
media types
Post Type

1. Photo
2. Video
3. Status
4. Link

A Post publicly published to the Wall of your
Facebook Page by a Facebook user.
Fan Post
The various types of media used in a set of Page
posts.
Media Mix
Page Likes (Fans)
People who Like your Facebook Page. Page Like
Growth The change in Page Likes over a time
period.
The difference in the number of Page Likes over a
period of time.
Chance in Page Likes
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Facebook Public Customer Service
The length of time it took for a Page to respond
to a Fan Post.
Response Time
The percentage of Fan Posts that a Page has
responded to with a comment.
Response Rate
The percentage of Fan Posts that a Page has
either responded to with a comment and/or liked.
Acknowledgement Rate
The length of time it took for a Page to respond
to Fan Posts, by hour of day.
Response Time by Hour
The length of time it took for a Page to respond
to Fan Posts, by day of week.
Response Time by Day
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Twitter Analytics
Twitter is quick, fun and real time, making it
one of the most exciting platforms to gather
analytics. The network is used by brands, news
agencies, influencers and individuals around the
world. All social media experts encourage to be
on Twitter, which means you need to learn
Twitters analytics metrics.
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Twitter Engagement
The number of Likes/Favourites, ReTweets, Replies
and Mentions receivedby a Twitter account.
Engagement
The total Engagement receivedby an Instagram
account over a time period as a percentage of
followers. Engagement Rate Engagement /
Followers
Engagement Rate
The share of Engagementreceivedon Tweets by
Engagementtype (Likes/Favourites vs. ReTweets
vs. Replies vs. Mentions).
Engagement Distribution
Shareability
The distribution of ReTweets receivedon Tweets.
The distribution of Likes/Favourites receivedon
Tweets.
Likeability
Reply Distribution
The distribution of Replies receivedon Tweets.
Media Mix Distribution The share of media types
(link, photo, status, video) used in Tweets.
Media Mix Summary
Engagementby Media Type The average
Engagement(Likes/Favourites, Replies and
ReTweets) receivedon each media type.
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Twitter Engagement
Content (link, photo, status, video) published by
a Twitter account.
Tweets
The number of times each media type (link, photo,
status, video) was used in Tweets.
Media Mix
Tweet Types
The various types of Tweets published
(Original Tweets, Replies or ReTweets) by a
Twitter account.
Keyword Analysis of Tweets Identification of the
most frequently used words in Tweets by a
Twitter account.
Keyword Analysis
Keyword Analysis of Engaged Users Identification
of the words used by people who engagedwith a
Twitter account.
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Twitter Followers
Followers
People who follow a selected Twitter account.
Follower Growth The change in the number of
Followers.
People who are followed by a selected Twitter
account.
Following
Following Growth The change in the number of
people followed.
The distribution of the languages used in Tweets
by engaged users.
Followers by Language
The distribution of the time zones of engaged
users.
Followers by Timezone
The distribution of the Twitter apps used by
engaged users to publish their Tweets.
Top Twitter Apps
Top Followers By Engagement
The most loyal Followers that engagedfrequently
with a selected Twitter account over a specified
time range.
Top Followers By Influence
The most influential Followers that engaged with
a selected Twitter account over a specified time
range.
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Twitter Customer Service
The length of time it took for a Twitter account
to respond to a Tweet.
Response Time
The percentage of Tweets that a Twitter account
has replied to.
Response Rate
The length of time it took for a Twitter account
to respond to Tweets, by hour of day.
Response Time by Hour
The length of time it took for a Twitter account
to respond to Tweets, by day of week.
Response Time by Day
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Instagram Analytics
The worlds fastest growing social media
platform, Instagram. Bought by Facebook,
Instagram has grown its user base by 10 fold.
Instagram has transformed photography allowing
people to share their point of view in exciting
ways. Crowdbabble offers a complete Instagram
package with all the metrics you need.
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Instagram Engagement
The number of Likes and Comments received on
Posts.
Engagement
The total Engagement received by an Instagram
account overa time period as a percentage
of followers.
Engagement Rate
Engagement Rate Engagement / Followers The
share of Engagement received on Posts by
Engagement type (Likes vs. Comments).
Engagement Distribution
Likeability
The distribution of Likes received on Posts.
Conversation Depth
The distribution of Comments received on Posts.
Posts published vs. Comments received on Posts,
segmented by hourand day.
Time-Parting Analysis
The average Engagement/Post received foreach
filter.
Engagement by Filter
The average Engagement/Post received foreach
hashtag.
Engagement by Hashtag
Media Mix Distribution The share of media types
(photo, video) used in Posts.
Media Mix Summary
Likes and Comments by Media Type The average
Engagement (Likes and Comments) received on each
media type.
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Instagram Content Followers
Content (photo, video) published by an Instagram
account.
Posts
The number of times each media type (photo,
video) was used in Posts.
Media Mix
Posts Keyword Analysis Identification of the
most frequently used words in Posts by an
Instagram account.
Keyword Analysis
Comments Keyword Analysis Identification of the
most frequently used words in Comments received
on Posts.
Followers
People who follow a selected Instagram account.
Follower Growth The change in the number of
Followers.
People who are followed by a selected Instagram
account. Following Growth The change in the
number of people followed.
Following
Top Followers By Engagement
The most loyal Followers who engagedfrequently
with a selected Instagram account over a
specified time range.
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LinkedIn Analytics
LinkedIn is the destination for corporate
engagement. All the best business and personal
development content is on LinkedIn. Without
LinkedIn, many cant find jobs now. Its one of
the most important networks on the
planet. Metrics for LinkedIn are a little tricky,
but weve sorted the important ones for you so
you canbe successful.
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LinkedIn Engagement
The number of Likes and Comments receivedon
Updates by a Company Page.
Engagement
The total Engagement receivedby a Company Page
over a time period as a percentage of followers.
Engagement Rate
Engagement Rate Engagement / Followers The
share of Engagementreceivedon Updates by
Engagementtype (Likes vs. Comments).
Engagement Distribution
Likeability
The distribution of Likes receivedon Updates.
The distribution of Comments receivedon Updates.
Conversation Depth
Media Mix Distribution The share of media types
(photo, video, link, status) used in Updates.
Media Mix Summary
Engagementby Media Type The average Engagement(Li
kes and Comments) receivedon each media type.
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LinkedIn Content
Content (photo, video) published by a Company
Page.
Updates
The number of times each media type (photo,
video, link, status) was used in Updates.
Media Mix
Keyword Analysis of Updates Identification of
the most frequently used words in Updates by a
LinkedIn Company Page.
Keyword Analysis
Keyword Analysis of Comments Identification of
the most frequently used words in Comments
received on Updates.
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LinkedIn Followers
People who follow a selected LinkedIn Company
page.
Followers
Follower Growth The change in the number of
Followers.
The distribution of network size of people who
commented on a Company Page.
Network Size Distribution
Average Network Size of Commenters
The average network size of people who commented
on a Company Page.
Number of Unique Commenters
The number of unique people who commented on a
Company Page.
The distribution of Countries from where people
commented on a Company Page.
Commenters by Country
The distribution of Cities from where people
commented on a Company Page.
Commenters by City
The distribution of Industries of the people who
commented on a Company Page.
Commenters by Industry