We Like Numbers, but We Love People

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We Like Numbers, but We Love People
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• It may sound cliché, but developing marketing
  strategies through data analysis has its upsides
  and other particulars.  There are countless
  organizations, within our field of work and
  elsewhere, whose priority in business is the
  one-track path toward profitability.  Naturally,
  this is implied by default when it comes to any
  for-profit entity, but theres so much more to a
  successful business than the bottom line.  

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• When Dental Web Now started, we wanted to take
  a different approach than the rest of the field
  rather than being merely transactional in nature,
  we cultivated a uniquely personal business
  relationship with our clients akin to a
  partnership from the very start.

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• As you can see in the charts above, the way a
  dental practice markets itself is hardly a Forbes
  rise to riches, but a gradual  ascent.  Our
  initial clients were our friends and associates,
  people whose well-being was our concern, both on
  a personal level, as well as a business level.
   We watched their businesses grow along with
  their families, and it was more than just number
  crunching and data analysis.  

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• A dentist is a productive member of a
  community, helping to preserve interpersonal
  bonds through maintaining good health, and they
  have dreams and aspirations like anyone else.  We
  are good at the technical side of big data, but
  we didnt want to lose sight of the fact that
  dentists are people too.  Success is not simply
  limited to the financial sphere, and overall
  well-being is just as important, if not more.

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• One important aspect that is characteristic of
  startups is that theyre intensely
  people-focused.  We utilized data gained from
  powerful tools like Google Adwords and Cyfe on
  behalf of our clients to help them stay abreast
  on developments, and hit their targets accurately
  and efficiently.  Were not a sales-structured
  organization, which freed us from the incentive
  to up-sell for a quick profit.  

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• Rather, we wanted our clients to succeed
  because they are people who we care about
  personally.  In dentistry, there is an ongoing
  and essential relationship between provider and
  patient which must be maintained through social
  interaction.  Many of our clients have commented
  to us that they have touch points with us as a
  business partner far more frequently than most,
  if not all, of their other vendors.

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• Introspectively, our organization is
  people-centric, from working within our tech
  teams, to our interaction with clients.  We
  emphasize that important aspect of human touch,
  and all of the data gleaned in the process are
  tools to empower us toward this ultimate and
  lofty goal.  One of the most exciting aspects of
  the work at Dental Web Now is keeping an open
  interface between our dentistry clients and their
  customers.

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• Were not summed up merely by metrics and
  profit margins, but by the well-being of our
  employees, our clients, and (indirectly), the
  dental patients who receive a better quality of
  service through our influence in the market and
  what we do.

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• When all is said and done, Dental Web Now
  maintains its humanistic approach while
  effectively serving the needs of our clients to
  further their marketing strategies and boost
  their return-on-investment (ROI) so that at the
  end of the day, everyone goes home with a
  brighter smile!
• https//dentalwebnow.com/