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BUSN 258 Read, Lead, Succeed/Uophelpdotcom

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For more course tutorials visit www.uophelp.com BUSN 258 Week 1-7 All Discussion Questions BUSN 258 Week 4 Midterm BUSN 258 Week 8 Final Exam BUSN258 Week 1 Assignment – PowerPoint PPT presentation

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Title: BUSN 258 Read, Lead, Succeed/Uophelpdotcom


1
BUSN 258 Read, Lead, Succeed/Uophelpdotcom
  • For more course tutorials visit
  • www.uophelp.com

2
BUSN 258 Entire Course (Devry)
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  • www.uophelp.com
  •  
  • BUSN 258 Week 1-7 All Discussion Questions
  • BUSN 258 Week 4 Midterm 
  • BUSN 258 Week 8 Final Exam
  • BUSN258 Week 1 Assignment 
  • BUSN258 Week 2 Assignment 
  • BUSN258 Week 2 You Decide 
  • BUSN258 Week 3 Case Study 
  • BUSN258 Week 4 Assignment 

3
BUSN258 Week 1 Assignment (Devry)
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  •  
  • 1. What major corporations that youve heard of
    seem to be doing the best job of building
    customer loyalty? In what ways do they attempt to
    build long-term relationships with customers?
  • 2. How do ripple effects escalate the problem of
    the lost customer?

4
BUSN258 Week 2 Assignment (Devry)
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  •  
  • 1.What are some factors (patterns of behavior)
    that project a companys culture? List several
    examples from organizations you work in.
  • 2.What are three major elements that complicate
    listening? Give customer-service related examples
    of each

5
BUSN258 Week 2 You Decide (Devry)
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  •  
  • Read the You Decide scenario and decide on a
    response. Your goal is to identify the critical
    issues in the scenario and determine how you
    would resolve. Write a report correctly formatted
    of at least 125 words. Drop the report in the
    DropBox. Remember to run the spelling and grammar
    checker on your work before turning it
    in. Scenario Summary - You just took a new job
    as general manager with a manufacturing company.
    They brought you in because sales and profits are
    declining. As you look into the company sales and
    profits issues during the first few weeks, you
    also observe that in addition to the declining
    sales, the company has complaints from customers
    about a variety of issues including late
    shipments, defective products and wrong
    invoices.Your sales and manufacturing groups
    blame each other and the customer for the issues
    including misleading information given to the
    customer by sales, incorrect information from the
    customer regarding specifications, and
    unrealistic ship dates.

6
BUSN258 Week 3 Case Study (Devry)
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  • 1. Interview After completing your assigned
    readings for this week, interview someone who has
    a customer relations/customer service role or
    responsibility where the person has
    organizational responsibility and knowledge of
    the companyÂs customer relations policies. This
    person could be in your own organization or in
    any other company. Ask the interviewee to
    describe the role and importance of customer
    relations/customer service to the organization
    and the top three customer relations/customer
    service issues faced by the organization. In case
    of a last minute conflict it is best to have a
    second choice lined up.

7
BUSN258 Week 4 Assignment (Devry)
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  •  
  • 1. Look back on your own experiences as a
    customer and identify situations when little
    things have made a difference in your buying
    decision. Think, for example, of places you have
    stopped doing business with. What little things
    pushed you out of the zone of indifference into
    the dissatisfied range? Be as specific as
    possible and remember that often dissatisfaction
    comes from a series of truly small, almost
    insignificant turnoffs.
  • 2. Describe in your own words the three
    categories of customer turnoffs. Give five
    specific examples of each.
  • 3. Among the most important determinants of
    customer satisfaction is the availability of
    feedback. We gain clearer insight into what
    customers want and dont want by systematically
    processing all types of feedback. Describe five
    ways todays organizations and individuals can
    sharpen their insights with useful feedback.

8
BUSN 258 Week 4 Midterm - Set 2 (Devry)
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  •  
  • 1.Question
  • (TCO 1) The letter L in the acronym LIFE stands
    for ________. 
  • 2. Question (TCO 2) Customer loyalty is 
  • 3. Question (TCO 9) Despite many similarities
    between them, Wal-Mart and K-Mart have very
    different results, largely because of "little
    things" that seem to result in better customer
    service. How do the sales of these two companies
    compare? 
  • 4. Question (TCO 10) Customer loyalty is NOT 
  • 5. Question (TCO 3) One of the main principles
    behind globalization and expansion across
    cultural and geographic boundaries is

9
BUSN258 Week 5 Assignment (Devry)
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  •  
  • 1. How can organizations become more open to
    feedback? What kinds of employee training would
    help? What would you tell your employees about
    feedback importance if you were the boss?
  • 2. What are the three important steps needed to
    recover the potentially lost customer?

10
BUSN258 Week 5 You Decide (Devry)
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  •  
  • Scenario SummaryYou are a general manager with a
    service company. You are hearing comments from
    your sales group that customers are unhappy with
    your company. The comments range from poor
    service, missed assignments, to technical
    failures. When you ask for specifics, you get a
    general view of dissatisfaction from your sales
    group but not a clear view if there is an
    issue.You have met with several of your large
    customers in the past few months and they have
    not indicated that there is an issue. If anything
    your impression from customers is that things are
    going well. Your company is growing and there are
    new customers and some new sales people.

11
BUSN258 Week 6 Case Study (Devry)
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  •  
  • BUSN258 Week 6 Case Study LL Bean ATT

12
BUSN258 Week 7 Assignment (Devry)
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  •  
  • 1.Which of the two general causes of
    stress,worker characteristics and working
    conditions,is the most significant in your job?
    How can you control or manage it?
  • 2. How can a manager best set a strategy for
    improving customer loyalty? What steps make
    sense?

13
BUSN258 Week 7 You Decide (Devry)
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  •  
  • Scenario SummaryYou are Bob Yeader, a Sales
    Manager, of a small printing company. One of you
    sales people asked for a meeting. The meeting was
    difficult. The sales person, Pat Lawson, broke
    down in the meeting. Pat said the work was too
    much and the customers too demanding. Where Pat
    used to be able to get all the work done in one a
    week, there was now too much work. Your internal
    staff has noticed that Pat seems stressed. You
    wonder if customers are seeing the stress. Pat
    was ready to quit. Pat has been with your company
    for 15 years.You knew that there was more work,
    after all there were more customers, and you
    recently put in place some new procedures and
    technology to make to service customers better
    and increase sales. Pat was the only one
    struggling at least you thought so. You were
    wondering what your options are.

14
BUSN 258 Week 8 Final Exam 1 (Devry)
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  •  
  • 1.
  • Question
  • (TCO 1) The best way to win customer loyalty is
    to
  • 2.
  • Question
  • (TCO 2) Which of the following problems is NOT
    listed as a people turnoff?

15
BUSN 258 Week 8 Final Exam 2 (Devry)
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  •  
  • 1.
  • Question
  • (TCO 1) The first step to reduce waiting time is
    to
  •  
  •  
  • 2.
  • Question
  • (TCO 2) Communication turnoffs often occur when
    employees are ignorant of

16
BUSN 258 Read, Lead, Succeed/Uophelpdotcom
  • For more course tutorials visit
  • www.uophelp.com
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