Consumer Payments Country Snapshot Italy

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• Consumer Payments Country Snapshot Italy

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Summary
The consumer payments market in Italy is in many
ways out of step with the rest of Western Europe.
It has a comparatively low penetration of payment
cards, although it also has the largest point of
sale (POS) terminal network of any country in the
region.
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Key Findings Debit cards are the most popular
card type by far, but cash remains the most
popular payment tool in stores for most
Italians. E-commerce accounts for the vast
majority of online purchases by value in Italy,
although m-commerce is expected to record a
compound annual growth rate of 21 between 2015
and 2019. Regulatory changes have led to a
rise in demand for affordable POS terminals, and
the mobile POS market in particular is an area of
significant opportunity for providers.
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Synopsis
Consumer Payments Country Snapshot Italy
examines the consumer payments market in Italy,
considering payment cards, online payments, P2P
payments, and newer payment technologies such as
mobile wallets and contactless. This report also
examines the regulations in force in the market
that players must comply with and how these have
changed in recent years. Analyzes the major
payment card types in terms of both card holding
and usage. Identifies the major competitors in
card issuing and how their position in the market
has changed over the last five years.
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Considers consumer attitudes towards prepaid
cards, P2P tools, mobile payment tools, and
contactless cards, and how companies in Italy are
deploying these tools to meet customer needs.
Explores the online payment market in Italy by
merchant type and payment tool, as well as
providing a five-year forecast for the
development of the market. Considers the
regulations affecting the payments market and how
they are likely to affect both incumbents and
disruptors.
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Reasons To Buy Understand the key facts and
figures in the consumer payments market in
Italy. Find out what products the major
competitors are launching in the market and plan
your strategy accordingly. Discover consumer
sentiment towards various payment tools in the
Italian market and use this knowledge to inform
product design. Learn about the key regulatory
requirements affecting Italian payments players
and any recent or upcoming changes to those
requirements.
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Table of Contents

• PROXIMITY PAYMENTS
• REMOTE PAYMENTS
• PAYMENTS INFRASTRUCTURE REGULATION
• APPENDIX

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of Contents, please visit Consumer Payments
Country Snapshot Italy Contact Us-Call India
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