6 Reasons Why People Don’t Take Action

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6 Reasons Why People Dont Take Action
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• Ever notice your good intentions falling through
  no matter how much you wanted to achieve them?
  Maybe you set goals for yourself or make New
  Years resolutions and they fall by the wayside
  in just a matter of weeks. There are six reasons
  why you dont take the action you should or you
  do things you shouldnt
• Reason 1  People want to gain pleasure and avoid
  pain
• Reason 2  People will do more to avoid pain than
  to gain pleasure
• Reason 3  Perception of the pain or pleasure is
  stronger than the reality
• Reason 4  Perception of pain and pleasure is
  modulated by time
• Reason 5  Emotion trumps logic, and emotional
  pain is stronger than physical pain
• Reason 6  Survival always beats desire
• These six reasons explain why people make 100 of
  their decisions. By understanding these reasons,
  you can use them to change your failures into
  successes.

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The Focus of Pleasure and Pain
The first part comes down to an understanding of
how pain and pleasure impact people. The need to
avoid pain is stronger than the need to feel
pleasure, even if the pain will bring pleasure.
For instance, you may need to go through a
painful procedure to feel good, but you avoid it
because youre focused more on how much it will
hurt versus the benefits. The perception of the
pain or pleasure is stronger than the reality. A
person who is afraid of needles will perceive
them as more painful than they really are. This
same idea is true of pleasure. People often
expect something to be more pleasurable than what
it ends up providing them. It is the perception
that guides peoples decisions. Even if they know
in their head whats true, their perceived ideas
will lead them in decision making.
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• Another aspect of this idea is the timeline of
  the pleasure or pain. Something happening to
  cause one or the other in the near future is more
  important than what will happen in the future.
  You can see it played out in peoples finances.
  The pleasure received from buying items today
  trumps the pleasure to be gained by developing
  financial security from saving money five or ten
  years down the road or even one year in the
  future.

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Emotion Prevails

• What this focus of pleasure and pain does for
  decision making becomes even clearer when you
  consider that emotion wins out over logic.
  Emotional pain will impact your decisions far
  more than what your brain tells you. The heart
  will override the mind because everyone wants to
  avoid heartbreak even more than they want to
  avoid physical pain.
• The ultimate emotional decision comes down to
  survival and avoiding what is perceived as the
  worst pain of all death. People are programmed
  to survive rather than thrive. Instead of being
  built for success, humans are built to learn how
  to survive and stay alive. They focus on the here
  and now rather than what the future might bring
  because survival is all about getting through the
  immediate time.

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How to Win

• When you read these principles of decision making
  and understand how they pertain to you and
  others, you may wonder if theres any hope. They
  apply to any decision you make. But that doesnt
  mean you are doomed to lose and to continue to
  fail to take the actions you know are right.
• What you have to do is go back and ask yourself,
  How can I fix this? How can I make decisions
  where I thrive instead of just survive? Being
  aware of the impetus behind decision making is
  the first step. The second thing you have to do
  is learn how to make it work for you. Take the
  survival instinct. Learn how to make your health
  decisions about surviving. Put the emotions into
  it. Instead of trying to make good decisions
  because youre supposed to, make them because
  they help you survive.

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• For example, going to the gym and working out is
  often a decision based on facts. You know its
  the right thing to do, youll be healthier, etc.
  To make it a decision youll follow through on,
  you have to put the emotional appeal into it.
  Imagine what would happen to you if you didnt
  work out and try to be healthier. Feel the
  emotional pull of wanting to do this for your
  family or because you dont want to feel the pain
  of sickness or for whatever reason that will
  motivate you.
• The key to making positive changes in your life
  and avoiding bad decisions is to learn what
  motivates you and to use it for your success.

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Questions?More Information?

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