Consumer and Market Insights: Make-Up in Turkey

1
Consumer and Market Insights Make-Up in Turkey
2
Summary
Turkeys Make-up market is forecast to register
strong growth in value as well as volume terms
during 2015-2020. The Eye Make-up category has
the largest volume share and is also projected to
witness fastest growth among all categories
during 2015-2020. Image conscious Turkish women
seek Make-up products that hide imperfections on
the skin and offer a perfect look.Key
Findings Of the four categories analyzed, Eye
Make-Up will be the largest as well as fastest
growing value category, registering a CAGR of
9.5 during 2015-2020 Pre-Mid-Lifers accounts
for majority of Face Make-Up consumption
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
3
Hypermarkets Supermarkets is the leading
distribution channel accounting for nearly
one-third of the overall Make-Up distribution
The use of Tube is forecast to register the
fastest growth among container types during
2015-2020 International companies such as Yves
Rocher Inc and Avon Products, Inc are the leading
players in Turkey Make-Up market Image
Consciousness and Personalization are the two
most important trends in Turkey market. Demand
for Make-up products that offer long-lasting
effects will increase in Turkey on account of
rapid urbanization and the resultant busy
lifestyles of urban women.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
4
Synopsis Consumer and Market Insights report on
the Make-Up market in Turkey provides insights on
high growth categories to target, trends in the
usage of packaging materials, types and closures
category level distribution data and brands
market shares.What else is contained? Market
data Overall market value and volume data with
growth analysis for 2010-2020 Category
coverage Value and growth analysis for Eye
Make-Up, Face Make-Up, Lip Make-Up, and Nail
Make-Up with inputs on individual segment share
within each category and the change in their
market share forecast for 2015-2020 Leading
players Market share of brands and private
labels, including private label growth analysis
from 2012-2015
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
5
Reasons To Buy Identify high potential
categories and explore further market
opportunities based on detailed value and volume
analysis Existing and new players can analyze
key distribution channels to identify and
evaluate trends and opportunities Gain an
understanding of the total competitive landscape
based on detailed brand share analysis to plan
effective market positioning Identify target
consumers based on recent analysis of category
volume consumption by gender, age-group,
education and urbanization Access the key and
most influential consumer trends driving Make-Up
products consumption, and how they influence
consumer behavior in the market which will help
determine the best audiences to target
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
6
Table of Contents

• Introduction
• Country Context
• Retail Landscape and Key Distribution Channels
• Packaging
• Brand Share
• Innovation examples

W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
7

• To view the full Executive Summary and Table of
  Contents, please visit
• Consumer and Market Insights - Make-Up in Turkey
• Contact Us-Call India 91-22-27810772/73Email
  id poonam_at_bharatbook.comWebsite
  www.bharatbook.com Our Blog https//www.bharatb
  ook.com/blog/

W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com